Social media is defined as “websites and applications that enable users to create and share content or participate in social networking.” Seems like a simple concept, right? Well, according to DataReportal,
Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety of industries. According to Forbes, nearly 88% of Gen Z
A social media post isn’t complete without some sort of media asset to go along with it. Whether it be an expertly crafted video, compelling static image, funny gif, or
The world has turned to virtual means when it comes to sharing information and building community. While some educational institutions were recently forced to move their classrooms to the internet,
With over 1.8 billion people participating in Facebook Groups, it’s no surprise the social media platform is continuing to put a focus on the user experience in Groups. There are
Social media reporting is a great way to gain insight into your current strategy. As many of the social media platforms expand their analytics capabilities, it can be a bit
Whether you are working with a PR team or managing PR and social media yourself, there is a clear relationship between the two as it relates to creating content. Let’s
Pinterest is a unique platform since it operates a little differently from other social media platforms. While most social media networks are focused on personal stories and interactions, Pinterest is
Creating visual continuity for your financial institution’s Instagram may be daunting, but the process is actually quite simple. Your financial institution’s Instagram is potentially your audiences’ first impression of you,
With YouTube being the second most popular search engine in the world, your educational institution should take advantage of the available real estate on the platform. There are so many
TikTok is on the brain. It is one of the first social media platforms we have seen that has been able to create such an engaged and expansive audience with
Strategic content isn’t an exact science. There are best practices here and there for each platform, but the only way to refine your brand’s strategy is through content testing and
1682 Village Green
Crofton, MD 21114
