With YouTube being the second most popular search engine in the world, your educational institution should take advantage of the available real estate on the platform. There are so many
TikTok is on the brain. It is one of the first social media platforms we have seen that has been able to create such an engaged and expansive audience with
Strategic content isn’t an exact science. There are best practices here and there for each platform, but the only way to refine your brand’s strategy is through content testing and
With Instagram’s new video format “Reels” coming close to a year old, we’re now starting to notice what video content performs well on the platform. While Reels is similar to
Elective medical practice social media can be tricky due to various privacy laws and social media restrictions. The key is to find a balance between informative, client focused and non-specific.
Social media advertising is one of the biggest keys to growth and success, especially in today’s landscape where social media is a prominent, daily source of exploration for so many.
In a world of heightened digital communication, it is important for nonprofits to capitalize on social media trends to generate donations. Social media is a one-stop-shop for elevating your voice
Trade associations are gaining a stronger presence across the board on social media. Each platform provides a unique opportunity to reach different audiences that are made up of members, consumers,
While LinkedIn is more of a professional networking space, it’s important to have a humanized tone to your company’s content in order to keep your audience engaged. It’s easy to
Utilizing a ‘link in bio’ management platform for your Instagram account is a great tool that can elevate and enhance your Instagram presence. A link in your bio can be
In the age of virtual learning, schools across the world needed to adapt to a new normal. Goodbye to hangouts on the quad and sporting events, and hello to a
Instagram’s long-form video application, IGTV, provides a whole new stream of content for users to engage with and for businesses to utilize for their brand. With a longer time allotment
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