Influencers: “Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. “ Via:http://www.businessdictionary.com/definition/influencers.html#ixzz30ZHSyOSl Influencers are everywhere. They can be in the form of a 14 year old girl
Blogger outreach can be a great tool as a part of a greater social media marketing strategy. It works particularly well for food brands and consumer packaged goods. Learn why!
For those of us who work on the social media side of a marketing campaign, our efforts can sometimes feel like they’re swallowed up by the overcrowded and noisy Internet. When you do break through the noise, it’s important to cherish those tiny wins because its the little wins that will make you and your brand who you are.
A few members of our Push-n-Pull team went to Social Fresh Baltimore this week. Between networking & hearing some experts speak, the conference was a success. It also helped reinforce what we do here at The Cyphers Agency (and that we’re doing it right).
Today we had a blogger outreach success story. Our team pitched a client’s product to an influential blogger in hopes that they might want to try the free sample we wanted to send. Ideally, the blogger would accept our offer, try the sample, fall in love with it, and tell their readers (and random people on the streets) how much they simply loved the product. But that wasn’t the case.
Our clients hire us because they want advertising. They have a message that they want to get out to their target audience. Blogs are an excellent tool to use, because
