Photos are the visual magnet that can draw customers to various brands around the country, and for restaurants, food photography is especially important. According to Menu Engineer Gregg Rapp- “great
Good news brand marketers! Instagram has launched ads with “Shop Now,” “Sign Up” and “Install Now” buttons that link outside the app. It has always been clear that Instagram could
What online content do you read? Not just the stuff you glance at, what do you actually make time to sit and take in? We asked our team that very
This week’s social spotlight is for all you college fans out there. Last Monday night, Florida State beat out Auburn in the Rose Bowl. Auburn fans were left defeated, frowny
Ahhhhh Fall. The season of brisk walks, sweaters, Halloween and of course, the Pumpkin Spice craze. This relatively simple blend of nutmeg, ginger and allspice has completely taken the food
Having your franchisees manage their own social media accounts can be both beneficial, and challenging. If managed well, they can drive sales and spread your messaging. If managed poorly, they
Blogger outreach can be a great tool as a part of a greater social media marketing strategy. It works particularly well for food brands and consumer packaged goods. Learn why!
With photo sharing sites like Pinterest, Tumblr and Instagram all the rage right now, it seems more important than ever for food brands to jump on the social media wagon and start feeding the photo frenzy with smart content strategy.
The customer is always right! Always. Or so the conventional wisdom goes. However, we all know that sometimes customers ask for things that you just can’t do. How far do we bend to accommodate them? I recently was faced with this dilemma on one of our client’s Facebook pages.
Social media campaigns aren’t that different from traditional ad campaigns. They’re fun, exciting and just as effective…maybe even more so.
Newcastle Brown Ale. You’d think of them as just another beer company. At least until you see their Facebook page, that is. With a nice blend of hops, humor, and transparency, this ale’s got it down.
Facebook posts with pictures typically garner more engagement, which is the end-game in social media, right? It also helps break the monotony of the timeline structure. Here’s an example from Chick-Fil-A.
Last time we talked, I was raving about Pinterest, the new darling of the social media world, and why it’s such a big deal. But if you wanted the download on how brands should leverage this pintastic momentum, it’s your lucky day! Here’s a handful of tactics we’ve already gotten traction with here at The Cyphers Agency.
Recently Facebook ran a study across over 20 brands to see what content encouraged the most engagement (likes, comments, and shares). Their findings? Content relevant with the brand encouraged the most engagement. This seems obvious, but it’s good for us Facebook addicts to know so that we can mix the right medley of brand-centric posts and general posts.
It’s here! Marketers have been destroying their manicures for months now in anticipation of Facebook Timeline for brands, and what that will mean for their social media strategies. Now that it’s arrived, we know the answer – a whole lot, if you’re willing to do it right.
We’ve been fond of praising those who do word of mouth marketing the right way, from musicians to the Four Seasons. And we’ve even brought to light some occasions where WOM can be detrimental to a company (remember United Breaks Guitars?). Looks like Morton’s Steak House falls under the “social media success” category. They’ve recently impressed a certain Peter Shankman, a self-proclaimed social media entrepreneur with just over 109,000 Twitter followers.
