While delicious food and fun drinks are easy and exciting to write about, creating an editorial calendar for a restaurant involves a lot of planning. Check out our top tips
Photos are the visual magnet that can draw customers to various brands around the country, and for restaurants, food photography is especially important. According to Menu Engineer Gregg Rapp- “great
Food brings people together, which is now also true for the digital world! Whether it’s a picture of what someone had for dinner or a hands-and-pans video that shows us
The restaurant industry is grueling, unpredictable, and yet extremely rewarding for successful chefs and restaurateurs. The end product that comes from all the hard work shouldn’t fall short because of
Good news brand marketers! Instagram has launched ads with “Shop Now,” “Sign Up” and “Install Now” buttons that link outside the app. It has always been clear that Instagram could
What online content do you read? Not just the stuff you glance at, what do you actually make time to sit and take in? We asked our team that very
This week’s social spotlight is for all you college fans out there. Last Monday night, Florida State beat out Auburn in the Rose Bowl. Auburn fans were left defeated, frowny
Burger King recently launched their new product, Satisfries and they are hitting the nail on the head with every aspect of their social media campaign. Burger King is behind its
Ahhhhh Fall. The season of brisk walks, sweaters, Halloween and of course, the Pumpkin Spice craze. This relatively simple blend of nutmeg, ginger and allspice has completely taken the food
The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit overwhelming. Although the CPG market
Having your franchisees manage their own social media accounts can be both beneficial, and challenging. If managed well, they can drive sales and spread your messaging. If managed poorly, they
If you haven’t noticed, we get a lot of gratification out of successful campaigns that are dead on strategically. So we just have to brag about the totally awesome Social Media
