Tag: Food Marketing

Facebook Post With Image

Facebook Photos Drive Interaction

Facebook posts with pictures typically garner more engagement, which is the end-game in social media, right? It also helps break the monotony of the timeline structure. Here’s an example from Chick-Fil-A.

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The Next Big Thing In Social Media – Pinterest (Part 3)

Last time we talked, I was raving about Pinterest, the new darling of the social media world, and why it’s such a big deal. But if you wanted the download on how brands should leverage this pintastic momentum, it’s your lucky day! Here’s a handful of tactics we’ve already gotten traction with here at The Cyphers Agency.

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On-Brand Content Works Best for Facebook

Recently Facebook ran a study across over 20 brands to see what content encouraged the most engagement (likes, comments, and shares). Their findings? Content relevant with the brand encouraged the most engagement. This seems obvious, but it’s good for us Facebook addicts to know so that we can mix the right medley of brand-centric posts and general posts.

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Kashi: All Natural Disaster

By now, you might have heard a little bit about the pickle that Kashi has found themselves in. If you haven’t, here’s the scoop: Kashi, the godfather of natural food brands, has been under fire from folks who feel that Kashi isn’t as natural as they claim. The big sticking point is that there’s Genetically Modified Organisms (GMO) – soy in particular – in their granola bars.

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Morton's WOM Success Stroy

Doing It Right: Morton’s Steakhouse

We’ve been fond of praising those who do word of mouth marketing the right way, from musicians to the Four Seasons. And we’ve even brought to light some occasions where WOM can be detrimental to a company (remember United Breaks Guitars?). Looks like Morton’s Steak House falls under the “social media success” category. They’ve recently impressed a certain Peter Shankman, a self-proclaimed social media entrepreneur with just over 109,000 Twitter followers.

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Chicken For The Win

And Then God Said, “Let There Be Chicken…”

Who doesn’t love chicken? Everyone loves it, except for maybe vegetarians or people who are just generally miserable about life. But here at The Cyphers Agency, we couldn’t love chicken more. But it goes just beyond our graphic designers eating some nuggets for an afternoon snack. We work with The National Chicken Council to promote… you guessed it… chicken!

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