The customer is always right! Always. Or so the conventional wisdom goes. However, we all know that sometimes customers ask for things that you just can’t do. How far do we bend to accommodate them? I recently was faced with this dilemma on one of our client’s Facebook pages.
It’s bound to happen: an angry customer posts a less than positive comment on your Facebook page or a situation at your headquarters creates a frenzy of negative press. No matter what happens, you will need to act quickly. And in a world where breaking news is old news five minutes after it occurs, social media can become your best friend.