For an educational institution, implementing and sustaining positive reputation management online is fundamental. It’s how you reach current and potential students and find growth opportunities. Practice these six tips to
Let’s face it. No one wants to be the one to have to deal with a crisis situation when it comes up. Whether it’s an unruly customer or an internet
This week Home Depot joined the long list of brands that have posted inappropriate and offensive content on social media. This isn’t the first time someone with poor taste has
Dear Rolling Stone, Wow. For once, this rather outspoken person is a bit speechless. So you decided to push the envelope from edgy to controversial… But you’re biggest mistake was
One of the most important, but commonly overlooked aspects of social media marketing is crisis management. A lot of brands have amazing social media presence, but lack a good crisis
The customer is always right! Always. Or so the conventional wisdom goes. However, we all know that sometimes customers ask for things that you just can’t do. How far do we bend to accommodate them? I recently was faced with this dilemma on one of our client’s Facebook pages.
It’s bound to happen: an angry customer posts a less than positive comment on your Facebook page or a situation at your headquarters creates a frenzy of negative press. No matter what happens, you will need to act quickly. And in a world where breaking news is old news five minutes after it occurs, social media can become your best friend.
Part of the power of social media marketing is its real-time nature. Things happen quickly and often. While that is mostly a positive thing, it can turn negative in a
