This week Home Depot joined the long list of brands that have posted inappropriate and offensive content on social media. This isn’t the first time someone with poor taste has posted something offensive on social, but this instance is certainly memorable.
This tweet went on on Thursday. And was promptly removed and followed by an apology.
While the post should’ve never been created in the first place, Home Depot has clearly learned their lesson from the brands that made social media fumbles before them. It was an impressively swift execution of what must’ve been a crisis communication plan already in place. We especially like that they called the tweet “stupid and offensive” because that’s exactly what it was. We appreciate the integrity of the Home Depot Marketing Department for taking a stand.