Twitter Lets Advertisers Target Users with Emojis

It’s safe to say that in this day and age, emojis speak louder than words. In fact, the 2015 Oxford Dictionary Word of the Year wasn’t even a word, it was an emoji. Behold, the 2015 “word” of the year:Unknown

I don’t know about you, but I think this transition from words to emojis says a lot about current generations. Emojis are a quick, convenient way for individuals and brands to express their feelings. Sometimes tone of voice or emotions can’t be detected in a word or sentence, so emojis are perfect. And with so many options, you’ll be sure to find an emoji to match any mood or feeling.

In order to adjust to this new trend in technological expression, Twitter came up with the perfect way to use this change to their advantage. Twitter will now be able to target certain advertisements to you based on what emojis you’ve used in recent tweets. Twitter describes this movement as a “way to improve out precise targeting capabilities to help drive deep engagement and better performance for our brands.”

So let’s say you recently tweeted the burger and beer emoji; now your timeline will feature mouthwatering food, restaurant and bar ads. Twitter will use your recently used emojis and as signal of your mood or mindset, which will, in turn, allow brands to connect with you based on expressed feeling or passion.

Pretty cool right?


Top Takeaways from the F8 Conference

The annual F8 Conference was held last week and we loved tuning in to see what’s next for Facebook. In his Keynote, Mark Zuckerberg went through the 10 year plan with the connectivity of the planet and bringing people together as the main message.


Since there were so many tools and updates that were introduced during the F8 Conference, we took the most important and summarized them for you.


Video Profile Images. You now have the option to upload a 7 second profile video that runs on a loop using Facebook’s Profile Expression Kit. You can use Boomerang, MSQRD, BeautyPlus, Flixel Cinemagraph Pro, lollicam or Vine to create your profile video . Although this is still closed, it will be available to the public soon.


Save web pages. This allows you to save websites and articles straight to your account so that you can view them later. Facebook announced that there will be save button support for external websites, which will link back directly to the publisher’s website.

Quote-Sharing_1Quote sharing. Instead of copying and pasting text to Facebook, you can simply highlight and share it to Facebook. Facebook will then paste the text into a new post and include a preview of the original URL.

1*B2kY5buhEw3qQSHB6a4RjAMessenger bots. These “virtual assistants” give businesses opportunities to connect with customers straight from the app. You can do a subscription automation, customized communication or even purchases with these bots. Facebook will be adding more bots soon, so stay up to date with this list.


Account kit. Keep forgetting your password? Don’t worry, Facebook has a solution. The Account Kit simplifies account registration and the login process. You can either use your phone number or email, no passwords are necessary. You’ll be sent a code to type in and it’s as simple as that!


Facebook Live. You can now do this in groups or events that you couldn’t attend in person. You will be able to use Facebook’s reactions, 5 different color filters and doodling. The Live Map shows current broadcasts around the world.

Social Media in the News – September

Pinterest brings website traffic

As we enter into my most favorite time of the year, when there are pumpkin lattes to drink, Halloween decorating to do and corn mazes to complete, it is understandable that keeping up on the latest social media trends and platform enhancements may not be a priority.

But, here’s a quick look at what’s been happening in the world of social media during September:

Instagram social media strategy tipsSignal for Facebook and Instagram. Signal, a free discovery tool for users who want to source, gather and share newsworthy content is now available on Facebook and Instagram. Trending topics in sports, entertainment and current events can be quickly displayed and shared from people and Pages. Signal’s search functionality makes it easy to find content quickly.


periscopePeriscope now offers web profiles. It’s traditionally a mobile-centric app, so incorporating Web profiles helps create more engagement for desktop users. When someone visits a brand’s Periscope landing page during a live event, the video will start playing immediately. The page also displays recent videos that were posted in the previous 24 hours as well as the account’s follower count and total number of hearts that each broadcast received. For more information on Periscope, check out our blog post.

Pinterest brings website trafficGet pins faster. As you view Pins, Pinners and boards, you’ll be able to search for them later right from your iPhone or iPad’s search screen. If you’re planning a Fall party, and know you’ve seen good ideas on Pinterest, search “fall party” and the search results will show up right on your phone. The more Pins you view on Pinterest, the more you can search for them from your phone.



Snapchat-video-messaging-comes-to-the-stable-Android-appA whole new way to Selfie. Snapchat has released animated selfies, also known as “Lenses,” “friend emojis,” extra replays and the trophy case in September. If this all sounds like a foreign language, don’t worry, this Mashable article explains everything you need to know.





FacebookFacebook adds in-view impressions. 100% in-view impression buying gives advertisers the option to purchase ad impressions where the entire ad—from top to bottom—has passed through a person’s screen in News Feed. This new feature, which should be launched soon, will allow advertisers control and flexibility over how they run their ads.




Instagram could be a shopper’s paradise

Good news brand marketers! Instagram has launched ads with “Shop Instagram social media strategy tipsNow,” “Sign Up” and “Install Now” buttons that link outside the app.

It has always been clear that Instagram could be a shopper’s paradise. Users are already sharing product photos with friends, making comments, liking and getting opinions from their network.

Unlike Facebook users, whose primary concern is connecting with family and friends, Instagram has more of a shopping drive. In Iconosquare’s 2015 study, 70% of respondents reported that they have already looked for a brand on Instagram.

To garner engagement and increase awareness, marketers have traditionally used contests and giveaways on social channels. When it comes to Instagram, 62% of users follow the brand simply because they “love” it. Only 41% follow or would follow to take advantage of perks and giveaways.

If you are worried about intruding on a user’s social experience or garnering engagement, don’t! Sixty-five percent of Instagram users report that they feel flattered when a brand likes their post.

So how does it work? Users can easily take action and come back to Instagram after they’ve finished their transaction. Before, brands were forced to use third-party services to take users outside the app to buy the products in the pictures.

In addition to the new buttons, the ad platform has enhanced its abilities and will allow marketers to reach people based on demographics and interests and customer information. On the consumer end, Instagram is improving the feedback mechanisms within Instagram to give people control over the ads they see.

Check out this article on Adweek for examples of what brands are doing on Instagram with this new shopping feature.

Social Media in the News – July

Another month has come and gone! Summer is flying by, and just like the weather, the social media world is also heating up. Here are the top social media headlines you may have missed from July!

Twitter updates security: Twitter released a password protected data dashboard that allows iStock_000033924868_Smallusers to privately manage their account. The dashboard has information about account history, blocked accounts and devices that are authorized to use the account.



Facebook restricts videos: Marketers and content creators now have more control over who watches their videos. Facebook already limits who can view the content based on location and language, and has added filters based on gender and age.





YouTube is bigger than cable: YouTube is officially bigger than any single cable network. Its growth rate shows no signs of slowing down, upping 60% year-over-year.




Send money over Facebook: Facebook’s messenger app now allows its users to send money to one another. Since the messenger app can now also be used without a Facebook account, these new features should equal new opportunities for the social media brand. Are you ready to hand over your bank info to Facebook?


Google removes pop-up “download app” ads on mobile: Google recently found that the ads asking users to download their app instead of viewing a page on a mobile browser will, more times than not, caused the user to abandon the page all together. In response, they have decided to remove the ad format, and recommend that everyone follow their lead.

Top 10 Social Media Myths Debunked

The world of social media marketing doesn’t have to be a scary thing! We’re here to clear up some common misconceptions and keep you on the right track.

You don't have to be on every social media channelIt’s important to be present on every channel. Not every social media outlet will be right for your brand, product, or business. Instead of spreading yourself thin, focus your efforts only on the networks that your target audience is most likely to engage with.



social media marketing is not freeSocial media marketing is free. We wish! The days of getting free advertising are long gone, and as competition grows fiercer, it’s definitely a pay-to-play world.



Quality over quantityThe more you post, the better you’ll do. Quality reigns over quantity when it comes to posting on social media. Constantly showing up in consumer’s news feeds is never a good look, and will ultimately only drive them away.



67% of B2C companies acquire customers through social mediaNo one is reading our posts. Even though it may feel this way, your efforts are not going completely unnoticed. According to a 2011 HubSpot research study, 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook.


Post interesting content on social mediaNo one cares about what we have to say. If you are finding this to be true, take a closer look at the content being posted. People will be more engaged and interested in your social media accounts if the content is relevant to them. Post only what you would find interesting or click-worthy.


social media marketing success can be measuredSocial media marketing success cannot be quantified. There are dozens of programs, websites and analytic measuring devices that allow for all aspects of social media to be tracked. In addition, tools have been created to record revenue. For example, Facebook has introduced a pixel that tracks which ad’s lead to the most conversions.


social media can be formal or informalSocial media is too informal. The tone used on your social media accounts is up to you, be as formal or informal as you want! However, the informality can make your brand or business seem more relatable.




iStock_000019694409_SmallDon’t bother with Google+. Google+ might seem like a ghost town, but the fact is, according to Google executives, the site has 1.6 billion users, including 540 million monthly active users.



iStock_000016477967_SmallSocial media will end email. Email is the backbone of most social media channels. After all, the email account encourages users to engage on social platforms and is a great tool to further relationships and remind the target audience about upcoming events and promotions.




iStock_000009770380_SmallIt’s fine to delete negative feedback or posts. Keeping and responding to the good, bad and the ugly on your page is more beneficial than deleting the not-so-nice posts. People will post feedback whether you like it or not, so why not have it under your management? It will you’re your commitment to customer service and reinforce the messages you want to be sending!

2015 Social Media Resolutions



Well, it is that time of year again. Everyone makes resolutions (and then quits them on January 17th – National Ditch Your Resolutions Day). This year, I have decided to make some digital and social media resolutions that I can actually follow through on!

  1. Disconnect: This might seem counterintuitive but I truly believe the more connected we are, the less we appreciate things both on and offline. I resolve to disconnect from my phone and the internet at least once a day so that I can fully appreciate everything that is happening around me.
  2. Post Meaningful Images: Now this is a pretty clear cut resolution, but I want to start posting more meaningful images- specifically on Instagram. This past year I have really struggled in this arena. Looking back on my Instagram photos it’s a lot of my puppy and food (which isn’t a bad thing, but I should branch out a bit). I think it’s time to step up my game.
  3. Become More of a Voice: Because of my role as Social Media Manager I am constantly using the voice of our client’s brands to convey messages. As a result of this I have found that my own social media presence and voice has been lost. This year, I am going to work on building my own brand and voice!
  4. Build My Professional Network: This goes along well with my goal to have more of a voice. I would like to use social media tools to widen my professional network. I want to connect with people who can help me grow both professionally and personally from within the industry.
  5. Try a New Social Media Platform: This year, I will fearlessly dive into a new network that I’ve never tried before. Last year it was SnapChat. What will this year be?

What will your social media resolutions be?

Now Hiring: Social Media Coordinator, The Cyphers Agency

*Update: This position has been filled.

The Cyphers Agency is seeking a passionate, creative, and fun-loving Social Media Coordinator to serve as an integral member of our lean, mean word-of-mouth marketing department. The Social Media Coordinator will create great content for the web, implement social media marketing campaigns, and manage online communities.

All our team members do lots of heavy lifting when it comes to developing brand messaging, strategizing integrated marketing plans, brainstorming wild and crazy campaigns, and all in all creating great advertising.

Essential Responsibilities:

  • Support the Digital Marketing Team in researching, brainstorming and strategizing the interactive / social legs of marketing plans and advertising campaigns.
  • Create engaging content for Facebook, Twitter, Instagram, Snapchat, Pinterest, blogs (and any other crazy new platform) for a variety of brands, with careful attention paid to “on brand” tone and voice.
  • Manage online communities and problem solve online crisis situations, with keen understanding of customer service and public relations.
  • Establish and grow relationships with bloggers and other online influencers on behalf of our clients.
  • Meticulously track and report on key social media measurement areas for regular reports to our clients.
  • Staying on top of industry related news and trends.


Below describes the perfect candidate… but nobody’s perfect, so if you think you would be great at this and can show us why, please apply!

  • You have a Bachelor’s degree in Public Relations, Marketing, Communications, or the like.
  • You have at least 2-3 years of experience in social media marketing.
  • You have a demonstrated understanding of marketing and advertising, and you understand how word-of-mouth tactics such as social media fit into the bigger picture.
  • You can’t get enough of Twitter, you live in Instagram and you can explain why Pinterest is so, so addictive.
  • You have experience with WordPress, understand SEO and maybe even code a little.
  • You’re a great writer. The vast majority of this job involves writing, so you should love it and be excellent at it.
  • You are good at relationships. Whether you are a building relationships with online influencers to create buzz for a brand, or with online community members turning to you as the mouthpiece of a company, you will need to be able to win others over. It comes in handy in the office, too.
  • You live for variety. You’ll be juggling several projects, big and small, so you should have experience with multi-tasking and tailoring your approach to the task at hand.
  • The more organized and experienced you are at prioritizing several projects, the better you will be at this job!

Why You’ll Love Working At TCA:

The Cyphers Agency happens to be home to coolest folks you’ll ever have the pleasure of working with. No, really. Work is so fun you’ll feel like you’re getting away with something.

Worried about becoming a Twitter monkey? Only if you decide to be. Everyone wears lots of hats around here and that means you get to do great creative and strategic work in a bunch of different ways, and you get to work with team members in every department.

This is not a job for the timid, and we think that’s a good thing. You’ll have the opportunity to jump in and leave your mark from day one. Expect plenty of responsibility without a lot of micromanaging, but with all the perks of a collaborative team environment.

Our views on work/life balance: we work hard and we play hard. You’ll be expected to kick ass in the office, but we want you to have a life outside of work and we want you to enjoy it! You’ll read this in almost every job description but we’re one of the few agencies who actually practice what we preach.

With the diverse variety of clients we have, there’s never a dull moment, and no two days are the same. And no matter what you’re into, we probably have a client that will suit your fancy… within reason.

Oh and we offer a great health care plan, among other benefits. And it’s casual Friday every day!

New Facebook Privacy Tool



Surprise, surprise – Facebook is updating their policies again. You might have heard, as of January 1, 2015 Facebook will be sending each of their users a long email outlining new privacy settings and an interactive user tool called Privacy Basics. The new tool will allow users to effectively pick and choose who sees their content, and which ads they are served. This initiative comes in the middle of several yearlong debates over Facebook’s privacy capabilities for its users.

Facebook is the world’s largest social media platform with just around 1.5 billion active monthly users. Despite it’s ubiquity, Facebook is constantly battling user distrust. Unfortunately for us marketers, a lot of that distrust is in advertising and the way in which Facebook is sharing personal information.

For those of you who have done Facebook marketing before, you know as well as I do how amazing it can be. The highly targeted capabilities are unlike any other digital platform. But, with the launch of Privacy Basics we may find that less and less people are being served ads. Now, people will have more control over the ads they are seeing. As a user I think is greatand as a marketer it is a little scary to me.  I believe that these changes are going to present a unique challenge for us (challenge accepted!). To learn more about how users will be able to customize ads they see, you can visit here.

Now, don’t get me wrong, I think these updates are great. I commend Facebook for giving more power to their users because frankly if people feel they are not in control they will eventually leave the platform rendering it useless. I am however intrigued to see where this will leave us as marketers in the New Year. Stay tuned for updates!

Why I am Thankful to be in Social Media



Tis the season to be thankful, and today I am reflecting on all of the things I am grateful for as a social media manager. It is easy to get caught up in day-to-day humdrums, but there are a lot of little things that make my job and social media really great!

  1. Variety – Everyday I get to go to work and I have no idea what is in store for me. I work with clients that range from CPG to franchises, to non-profits. Each day is a little different and I am thankful to not feel the complacency caused by a monotonous job.
  2. Gratification – One of the best things about in working social media is the instant gratification. You think you enjoy it when your friends like a photo you posted? Well, how about hundreds of people liking that photo? Granted, I don’t always get positive feedback for the content I push out but when I do, man it is a great feeling.
  3. Meeting New People – Like I said, I work with a variety of different clients here at Cyphers. Each week I am given the opportunity to work with a ton of different people from all walks of life and I think that is pretty great.
  4. Freedom – I am so lucky to be able to work in an industry that embraces creativity and out of the box thinking. Sometimes, I get to work and I am like “ ahhhhhh I just need to do something NEW!” and bam, we have a client willing to go out on a limb and try something they have never tried before. Having the freedom to work my personal creativity into my everyday job is pretty awesome.
  5. Flexibility – Ever just want to stop what you’re doing and read Buzzfeed? Ever freak out when your boss walks by and you’re looking at an article entitled The Top 25 Dogs Eating Ice? Well, when you’re in social media – all of those things are relevant. I am thankful to work in an industry where my personal interest in social media bleeds into my professional interest. In short, I get to read things I love to better my professional work, it’s a real thing we call it industry reading.
  6. Evolution – Social media is constantly changing. It seems like every month there is a new tool, a new platform or a new update to Facebook. I am lucky to have to be on the top of my game at all times. The industry is fluid, and constantly changing. This makes for an interesting ride.

There are many more things I am thankful for and this is just the tip of the iceberg. I hope that everyone can sit down and reflect on the things they are thankful for this week. Happy Thanksgiving, everyone!