Social media reporting is a great way to gain insight into your current strategy. As many of the social media platforms expand their analytics capabilities, it can be a bit
Creating visual continuity for your financial institution’s Instagram may be daunting, but the process is actually quite simple. Your financial institution’s Instagram is potentially your audiences’ first impression of you,
Strategic content isn’t an exact science. There are best practices here and there for each platform, but the only way to refine your brand’s strategy is through content testing and
With Instagram’s new video format “Reels” coming close to a year old, we’re now starting to notice what video content performs well on the platform. While Reels is similar to
Utilizing a ‘link in bio’ management platform for your Instagram account is a great tool that can elevate and enhance your Instagram presence. A link in your bio can be
Instagram’s long-form video application, IGTV, provides a whole new stream of content for users to engage with and for businesses to utilize for their brand. With a longer time allotment
Over 98 percent of college-aged students use social media, so why are so many universities missing the mark on digital marketing? There are a variety of reasons, most of which
Location is a driving force that brands must consider when establishing their presence and reaching their best audience. Geofencing campaigns on social media enhance not only a brand’s awareness but
No matter the social platform you’re using, as an educational institution it’s important to establish set social media content topics for your social media accounts. Having a guideline of what
While we have all mastered scrolling through an endless stream of homepage feeds, the experience of tapping through Instagram Stories is a new favorite pastime. Brands and personal users alike
Did you know 63% of consumers agree that it is more convenient to get food delivered than dining out with a family? With the rise of delivery third-party services, it’s
While delicious food and fun drinks are easy and exciting to write about, creating an editorial calendar for a restaurant involves a lot of planning. Check out our top tips
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