Geofencing Campaigns on Social Media 101
Location is a driving force that brands must consider when establishing their presence and reaching their best audience. Geofencing campaigns on social media enhance not only a brand’s awareness but
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Location is a driving force that brands must consider when establishing their presence and reaching their best audience. Geofencing campaigns on social media enhance not only a brand’s awareness but
While delicious food and fun drinks are easy and exciting to write about, creating an editorial calendar for a restaurant involves a lot of planning. Check out our top tips
When managing the social presence of trade associations that have both business-to-business (B2B) and business-to-consumer (B2C) audiences, you’re biggest asset will be thorough planning. Each social media platform has its
Franchising can be a successful way to expand your business. Although, the more franchisees in the mix, the more challenging it can be to properly promote each location to a
It takes a lot these days to stand out on the Facebook newsfeed. Between friend’s posts, the brands you follow, and various competing sponsored posts, it’s tough to break through
Recently, Facebook has been busy rolling out new features of its advertising platform. It first started with the addition of new types of Facebook ads, and now the social networking site is releasing a newer version of the ad manager. We’ve become accustomed to constant changes from Facebook, but this time, these changes seem to be in the favor of marketers.
This is the second part of a two part series on Facebook Advertising. See part one of Effectively Leveraging Facebook Advertising here. Here are some recent graphs from a client’s
We just wanted to give you some insight into our Facebook Advertising strategy, but this ended up turning into the longest blog post ever. Please excuse the length, but if you actually get through it all, you will have a MUCH better understanding of (1) how Facebook Advertising works, (2) how we achieve superior results, and (3) what to watch out for.
We just started a Facebook advertising campaign for one of our clients, and we wanted to share some of the results of the first 10 days: