The Cyphers Agency

410.280.5451

Tag: Branding

Twitter’s Brand Crisis

The big talk right now is all about Twitter’s first promotional spot, which plays on the recent East Coast earthquake. It starts with one of Twitter’s software engineers sitting at a table with a cup of coffee. He gets a tweet that is presumably that the earthquake just happened and picks his coffee up off the table as everything starts to shake, continuing to read his book unfazed. Here’s our take on the Twitter spot.

Read More »

Big Results for Smaller Brands

In the past, you could have over 90% ACV nationwide (for non-food folks, that’s grocery store penetration), and your product may sell $40 million nationwide, but that still doesn’t allow

Read More »