With 173 million daily active Snapchat users that spend an average of 30+ minutes on the app, this is a channel worth paying attention to. Not to mention, the opportunities
The big talk right now is all about Twitter’s first promotional spot, which plays on the recent East Coast earthquake. It starts with one of Twitter’s software engineers sitting at a table with a cup of coffee. He gets a tweet that is presumably that the earthquake just happened and picks his coffee up off the table as everything starts to shake, continuing to read his book unfazed. Here’s our take on the Twitter spot.