Catering to Universities’ Target Audience on Social Media
Over 98 percent of college-aged students use social media, so why are so many universities missing the mark on digital marketing? There are a variety of reasons, most of which
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Over 98 percent of college-aged students use social media, so why are so many universities missing the mark on digital marketing? There are a variety of reasons, most of which
Twitter has become the go-to platform for breaking news, sharing opinions and engaging with audiences locally, globally and everywhere in between. Since this is the digital world we all know
We’re all well aware that as of May 7th, 2018, Facebook is taking a much closer look at their paid ads and boosted post process, content, targeting and results. Although
It takes a lot these days to stand out on the Facebook newsfeed. Between friend’s posts, the brands you follow, and various competing sponsored posts, it’s tough to break through
There are three main types of non-traditional/futuristic media surging onto consumer screens. 360 Video VR experiences are becoming more common while immersive experiences using a headset and interactive experience are
You’re reading an article about the Best of 2017 fashion trends, and to the right, an advertisement catches your attention. Then you ask yourself, “How do they know I’ve had
With 173 million daily active Snapchat users that spend an average of 30+ minutes on the app, this is a channel worth paying attention to. Not to mention, the opportunities
We knew we needed to do something special to make our ads for our client’s summer campaign stand out. That’s where we brought in stop motion. Check out what we
Before we know it, 2016 will be here. Besides planning marketing budgets, communicating goals/strategies for the year and brainstorming innovative campaigns to achieve those objectives; it is important to plan
With the recent upgrade to the iOS 9, a new feature, Content Blockers, was introduced. Content Blockers allow users to install ad-blocking applications from the Apple Store. This software has
Good news brand marketers! Instagram has launched ads with “Shop Now,” “Sign Up” and “Install Now” buttons that link outside the app. It has always been clear that Instagram could
Influencers: “Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. “ Via:http://www.businessdictionary.com/definition/influencers.html#ixzz30ZHSyOSl Influencers are everywhere. They can be in the form of a 14 year old girl
It always amazes me when I hear people talk about leveraging the power of YouTube to “go viral.” But a lot of brands don’t want to step up and create
If you are looking for some simple tips to help clean up your Facebook strategy- look no further! Keeping up with social media best practices can be a headache, but
Google Analytics is such a powerful tool but you don’t really hear folks talk about how much you can actually do through the GA dashboard. As an agency, we’re going
A picture’s worth a thousand words, right? So maybe that’s one of the reasons why Instagram recently catapulted into social media stardom. Or maybe it’s because when Facebook purchased the