Our Top 3 Favorite Surprise and Delight Campaigns
In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise alike. So what can we do
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In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise alike. So what can we do
Okay, I admit it I use Snapchat. I was reluctant to join at first because of the stigma behind an app that deletes photos after 10 seconds. I was convinced
Social media is no longer the shiny new toy. By now, most companies have integrated some sort of social media into their traditional marketing plan. As a result, there is
The power of WOM. It’s why we do what we do. It’s why we try to convince you to do it, too. It’s why we take part in it beyond the professional realm: we are users, consumers, and social networkers – just like your audience – who want to interact with the brands we use every day. We’ve seen it bring people together, solve real problems, and magnify positive (and negative) experiences. And this, my friends, is why we believe that this stuff works.
Strayer University is an educational institution with over 80 campuses across the nation. The University provides a quality education to working adults in both online and offline atmospheres. In 2009, Strayer University came to The Cyphers Agency seeking to increase their online presence and lead generation numbers.
I was just reading an article about how Starbucks used social media to drive 1 million people to its stores on one day. But these stories are misleading, because it’s
In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it was text marketing. Now, it
This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video so popular? Maybe people want
This past weekend, I had the privilege of attending a little known thing called New York Fashion Week, which started last Friday and runs throughout this week. Because of some
Okay, well not literally, but we have been captivated and intrigued by Diesel’s recent Be Stupid campaign. You’ve just got to check out the website. There is some pretty strong stuff going on
Well, 2009, we bid you adieu. This past year has been many things for us as an agency. We’ve survived a recession, gained some new clients, and celebrated our 20th
In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase buzz or awareness of your