In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise alike. So what can we do to make consumers love our brands? We can make them overwhelmingly happy.
One of the greatest things you can do for your social media strategy is to take a step back and look at your constituents. What do they need? What do they like? Surprise and Delight Campaigns give you the opportunity to think outside of the box and make people happy in ways that don’t have to be brand focused.
We have a lot of campaigns that we love, but here are our favorite Surprise and Delight Campaigns.
#3. Coca-Cola: Coke makes everyone happy right? Well they wanted to take that happiness to a new level by surprising unsuspecting people with ice cold coca-cola. The Happiness Project has quenched the thirst of people all over the world. Here is one of their delightful trips to Rio de Janeiro: https://www.youtube.com/watch?v=hVap-ZxSDeE
#2. WestJet: Last Christmas, airline WestJest decided to take their social reach up a notch by planning the best Christmas campaign we have every seen. If you haven’t seen this video yet, take a moment to watch it. Even though we aren’t in the holiday season it will warm your heart: https://www.youtube.com/watch?v=zIEIvi2MuEk
#1. And of course our #1 favorite campaign is our client, Better Than Bouillon! We love working with our clients to make their consumers happy. This past Valentine’s Day we were able to brighten the day of one couple giving them the ultimate Valentine’s Date Night in, complete with a risotto kit, candles, chocolates and champagne glasses. Come to find out it was their 29th anniversary.
Word of mouth marketing is an incredibly powerful tool. Surprise and Delight campaigns allow your brand to capitalize on word of mouth. You’re focusing on very few people at a time but often these efforts can make more of an impact than even a larger, more traditional social media marketing campaign. By creating personal connection and making someone feel special, they will invariably promote your brand without you ever having to ask again.