Industry Update: Snapchat
Okay, I admit it I use Snapchat. I was reluctant to join at first because of the stigma behind an app that deletes photos after 10 seconds. I was convinced
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Okay, I admit it I use Snapchat. I was reluctant to join at first because of the stigma behind an app that deletes photos after 10 seconds. I was convinced
The power of WOM. It’s why we do what we do. It’s why we try to convince you to do it, too. It’s why we take part in it beyond the professional realm: we are users, consumers, and social networkers – just like your audience – who want to interact with the brands we use every day. We’ve seen it bring people together, solve real problems, and magnify positive (and negative) experiences. And this, my friends, is why we believe that this stuff works.
I was just reading an article about how Starbucks used social media to drive 1 million people to its stores on one day. But these stories are misleading, because it’s
In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it was text marketing. Now, it
This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video so popular? Maybe people want
This past weekend, I had the privilege of attending a little known thing called New York Fashion Week, which started last Friday and runs throughout this week. Because of some
Okay, well not literally, but we have been captivated and intrigued by Diesel’s recent Be Stupid campaign. You’ve just got to check out the website. There is some pretty strong stuff going on
Well, 2009, we bid you adieu. This past year has been many things for us as an agency. We’ve survived a recession, gained some new clients, and celebrated our 20th
In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase buzz or awareness of your
It looks like the time has come for the government to have their say in the phenomenon that is social media, and they are doing it in a big way.
In post after post, we’ve explained why social media is an important outlet for reaching key audiences. But if you’re a believer of “truth in numbers,” you probably need some
Barack Obama (or as we like to call him, WOMmander in Chief) first used social media to help win an election. Now that he’s in the White House, he is
In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job search. In her search for a
What do you get when you combine a contest, free food and interns? Little Debbie Muffins. I heard about the Little Debbie Intern Hero contest a few weeks ago (via
Word of Mouth is best spread with slow, methodological strokes using a broad brush. We also reward our evangelists, with things as simple as sending a T-shirt and a nice
The Cyphers Agency has an opening for ANOTHER paid internship during Summer and/or Fall terms. We are seeking a dynamic, creative, fun and interesting candidate that would like to learn