Word of Mouth is best spread with slow, methodological strokes using a broad brush. We also reward our evangelists, with things as simple as sending a T-shirt and a nice message. Below, you can see a gift we presented to one of our clients. Sending a personalized message and a Cyphers Agency T-shirt didn’t take much of our time, and it was an easy way to show someone that we value the relationship we have with them.
That’s what Word of Mouth is all about; creating relationships, fostering them and being genuine. People that think highly of your brand will spread the word. We call it earning some of our own brand ambassadors. And if they end up wearing the T-shirts we sent them, we’ll consider it WOM bonus points.