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Tag: social media impact

Sandy and Social Media

I don’t know about you, but I think social media has made disasters way more interesting. I don’t want to make light of nature’s fury; hurricanes, earth quakes, torrnados, they’re terrifying events. But with Sandy bearing down on my house this week, experiencing her in real time, with half the Eastern Seaboard, was fascinating.

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Crisis Communications and the Power of Social Media

It’s bound to happen: an angry customer posts a less than positive comment on your Facebook page or a situation at your headquarters creates a frenzy of negative press. No matter what happens, you will need to act quickly. And in a world where breaking news is old news five minutes after it occurs, social media can become your best friend.

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Storify: Create Stories Using Social Media

What’s happening? This is what Twitter asks you every time you go to post a new update. Sometimes, what is happening is also happening to a number of other people around you. It’s becoming more and more obvious as Twitter’s ubiquity grows that there is content being created that is worth finding, archiving and organizing in to stories. Enter: Storify.

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Reality Check About Location-Based Marketing

A new Fast Company article reports that the average revenue bump from location-based social media campaigns (Facebook Places, Foursquare) is about 2%.

“Aw drat, guess we should throw in the towel on all that nonsense and start stapling fliers to telephone poles!”

Well not so fast. Foursquare launched in March 2009 and Facebook Places launched in August 2010. These are new services being used by a niche audience. Should we be surprised that deals on Facebook Places aren’t bringing in epic 76% revenue bumps? It’s an unfamiliar form of advertising with a small audience. We should set our expectations accordingly and continue to learn while we still have room to make mistakes.

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Social Media Measurement

Tim Trefren recently wrote one of the best blogs I’ve ever read in regards to social media tracking (although that’s not necessarily saying much, because people seem to write vaguely

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