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Changing the World, Web 2.0 Style

Picture of Jocelyn Rimbey, Digital Marketing Manager

Jocelyn Rimbey, Digital Marketing Manager

It is pretty easy to say that the Internet is becoming a portal for a different kind of life: new communication, networking, news and journalism, shopping, you name it. And after the earthquakes in Chile and Haiti, the web became a haven for cause: donating money to help, reading stories of miraculous heroism and survival, and sharing opinions of how we as a people could help.

Noting the response and power to utilize and leverage social networks and Web 2.0 to help make change, Facebook’s co-founder Chris Hughes had an idea. He founded Jumo, a web site intent on in bringing people together for a common good: to change the world. Jumo looks to “connect people to the issues, organizations, and individuals relevant to them to foster lasting relationships and meaningful action.”

I don’t know if I am brave enough to call it “Facebook for Social Good,” but its a close call. From everything I’ve read about it, Jumo’s intent is really to open discussion about helping, doing it in a way that is relatable to people who “live” in the web 2.0 world. And while it won’t be fully up and running until Fall 2010, Jumo will give its’ users the ability to take part in change that is meaningful, yet comfortable to them; an tailored or individualized giving effort, if you will.

What do you think? Would you help try to change the world if you could do so from your computer? Is charity more appealing if the opportunities are individually tailored to you?

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