Tag: Consumer Packaged Goods

The Customer Is Always Right… Except When They’re Not

The customer is always right! Always. Or so the conventional wisdom goes. However, we all know that sometimes customers ask for things that you just can’t do. How far do we bend to accommodate them? I recently was faced with this dilemma on one of our client’s Facebook pages.

It’s the Little Wins that Count

For those of us who work on the social media side of a marketing campaign, our efforts can sometimes feel like they’re swallowed up by the overcrowded and noisy Internet. When you do break through the noise, it’s important to cherish those tiny wins because its the little wins that will make you and your brand who you are.

Sharpie Social Media

Facebook Inspiration: Sharpie

This week I’m loving Sharpie’s Facebook page. Maybe I am just biased, considering there is little more that I love than a nice, fresh, inky black Sharpie. But that aside, here’s the positive and negative of what Sharpie’s social media team is doing.

Facebook Timeline for Brands: The Good, The Bad, and the Promising

It’s here! Marketers have been destroying their manicures for months now in anticipation of Facebook Timeline for brands, and what that will mean for their social media strategies. Now that it’s arrived, we know the answer – a whole lot, if you’re willing to do it right.

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