The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit overwhelming. Although the CPG market
If you haven’t noticed, we get a lot of gratification out of successful campaigns that are dead on strategically. So we just have to brag about the totally awesome Social Media
With photo sharing sites like Pinterest, Tumblr and Instagram all the rage right now, it seems more important than ever for food brands to jump on the social media wagon and start feeding the photo frenzy with smart content strategy.
The customer is always right! Always. Or so the conventional wisdom goes. However, we all know that sometimes customers ask for things that you just can’t do. How far do we bend to accommodate them? I recently was faced with this dilemma on one of our client’s Facebook pages.
Social media campaigns aren’t that different from traditional ad campaigns. They’re fun, exciting and just as effective…maybe even more so.
For those of us who work on the social media side of a marketing campaign, our efforts can sometimes feel like they’re swallowed up by the overcrowded and noisy Internet. When you do break through the noise, it’s important to cherish those tiny wins because its the little wins that will make you and your brand who you are.
It’s here! Marketers have been destroying their manicures for months now in anticipation of Facebook Timeline for brands, and what that will mean for their social media strategies. Now that it’s arrived, we know the answer – a whole lot, if you’re willing to do it right.
Do you remember the off-the-wall Superbowl ad featuring a suave, manly man describing the manliness of Old Spice? (If you don’t, the ad is embedded below.) At that point the