A few weeks ago, Facebook announced that they changed their guidelines for running contests through community or brand pages. Up until recently, brands were required to use a 3rd party application to accept votes or entries into contests. Now, brands can officially run those contests you’ve seen: “comment on this post and win a free pony” or “like this post and we’ll give you a car”.
What does this mean?
- Likes and comments can now be used as entries mechanisms for contests.
- Brands can run their own contests directly on their timelines without using 3rd party apps that many fans don’t like.
- Creating and running contests that are directly on the timeline are faster and easier then creating a tab every time. This means more contests and more engagement from fans.
What this doesn’t mean:
- 3rd party apps aren’t going to die. Large level contests and sweepstakes will still need the content tracking that right now only apps can provide.
- Anyone can run a contest on his or her page. These guidelines are only meant for brand or community pages. So don’t try and run a contest to get rid of that old couch no one will take!
- Require people to tag themselves in content as a means of a voting mechanism.
- Require people to share photos or content on their own pages or a friend’s page.
Frankly, we have been waiting forever for Facebook to make these changes! We can’t wait to utilize these new rules for our clients.