Our Top 3 Favorite Surprise and Delight Campaigns
In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise alike. So what can we do
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In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise alike. So what can we do
It always amazes me when I hear people talk about leveraging the power of YouTube to “go viral.” But a lot of brands don’t want to step up and create
Social media is no longer the shiny new toy. By now, most companies have integrated some sort of social media into their traditional marketing plan. As a result, there is
The month of March brings many exciting things: warmer weather, St Patrick’s day, the first day of spring, and of course March Madness. For many of us, March Madness is
Things in the digital marketing sphere have changed drastically over the past year. In 2010, organizations were struggling with the placement of social. Where would it live? Who would control it? Do we do it in house? Hire a boutique agency or a large one? But over the past year, people have moved past the beginning stages of social and now are asking, “What now?”
The Cyphers Agency team is ready to get down on some turkey, how about you? Before we all head off for the long weekend, we thought we’d share awesome finds
These days, it seems like everyone is “going digital” and leveraging social media to communicate their message. But, as we’ve mentioned before, it goes way beyond just Facebook pages and
I always do my grocery shopping at the Safeway just around the corner from my house. It’s location can’t be beat, but if we’re being honest, most of the time
So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content generation, conversation monitoring, blah blah
I was just reading an article about how Starbucks used social media to drive 1 million people to its stores on one day. But these stories are misleading, because it’s
Tim Trefren recently wrote one of the best blogs I’ve ever read in regards to social media tracking (although that’s not necessarily saying much, because people seem to write vaguely
In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase buzz or awareness of your