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Tag: Word of Mouth Marketing

Make It Worth Watching

It always amazes me when I hear people talk about leveraging the power of YouTube to “go viral.” But a lot of brands don’t want to step up and create

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The Future of Social Media

The Future of Social Media: What’s Next?

Things in the digital marketing sphere have changed drastically over the past year. In 2010, organizations were struggling with the placement of social. Where would it live? Who would control it? Do we do it in house? Hire a boutique agency or a large one? But over the past year, people have moved past the beginning stages of social and now are asking, “What now?”

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Social Media Measurement

Tim Trefren recently wrote one of the best blogs I’ve ever read in regards to social media tracking (although that’s not necessarily saying much, because people seem to write vaguely

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Facebook-itis and Twitter-itis

Now we aren’t epidemiologists, but we have certainly noticed a trend with business owners and marketers trying to enter the realm of social media; Facebook-itis and Twitter-itis. These serious afflictions leave victims obsessed with the two most popular social networking sites, and prevent the victim from receiving and interpreting proven advice on other tactics that ACTUALLY ACCOMPLISH their respective marketing objectives.

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