In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job search.
In her search for a new job, Julianna, who is now The Cyphers Agency’s newest Account Executive, headed straight to her computer. In her online search, however, Julianna didn’t rely on typical job search sites such as Monster and Indeed. Using social media sites such as Twitter, LinkedIn and Facebook, Julianna took a proactive approach to finding a job. She kept her profile updated and her eyes open for any opportunities she found on those sites.
While Julianna was searching, Darren Easton, Vice President and Creative Director for The Cyphers Agency was using social networks to find a candidate to fill an Account Executive position. For the position, Darren wanted to find a social-media-savvy individual, who could handle several accounts in the agency’s Push-n-Pull division.
Julianna saw the posting on LinkedIn and began researching The Cyphers Agency–checking into the culture, environment, clients and other employees. Darren was researching too. He asked others online if they knew of Julianna and if they thought she would be a good fit for the Account Executive position.
Thanks to word of mouth and social networks, Darren told Julianna in the interview that he “already knew everything he needed to know about her.” It was clear that Julianna knew how to effectively market herself online, therefore, Darren knew she would certainly be capable of marketing clients online.
Social media has impacted so much of our daily lives. It changes the way we do businesses, network, communicate and even find jobs. The days of faxing resumes and mailing resumes on crisp resume paper are done.
Job seekers can use social networks to search for jobs, interact with potential employers and create online profiles that display their skills. Employers can social media to post jobs, find qualified candidates and ask others about these candidates.
We’re glad social media enabled us to connect to Julianna. Welcome, Julianna, we’re happy to have you here at The Cyphers Agency!
