Twitter has become the go-to platform for breaking news, sharing opinions and engaging with audiences locally, globally and everywhere in between. Since this is the digital world we all know and love, tweeting several times a day, plus engaging through likes, comments and retweets, is a staple in editorial calendars across the social media field. In addition to organic content and engagement, there are several opportunities to give your tweets, account and campaign topics a boost on this frequently visited platform.
What are the different promotional tools on Twitter?
Promoted Tweets are ordinary tweets that are boosted to a larger, targeted audience based on geographical location or interests. Any Promoted Tweet people see in their timeline will appear just once, at or near the top of their timeline. Then, the Promoted Tweet will scroll through the timeline like any other Tweet.
Promoted Accounts (aka followers campaigns) suggest Twitter accounts that people don’t currently follow and may find interesting. Promoted accounts are displayed in multiple locations across Twitter, including your Home Timeline, Who to Follow section and search results.
Promoted Trends display at either the top or second to top slots of the “Trends for you” section in your home timeline and Explore tab.
Which tool is best for your desired result?
Promoted Tweets significantly help to increase reach and engagement with the specific messaging in your content. This tool is great if you’re focused on a campaign that drives a specific message that you’re hoping to push out beyond general awareness about overall account.
On the other hand, Promoted Accounts increase followers through general search connections and brand association. If you’re looking to primarily increase your number of followers and share your account’s general mission, than your money would be well spent on Promoted Account ads.
If you’re able and willing to put some serious cash behind a particular topic or campaign, then Promoted Trends will reach the largest audiences.
What is this going to cost me?
- Promoted Tweet aka “Promote Mode” – flat $99/month
- Promoted Account – set your daily budget and pay only for the followers you gain. You aren’t billed for other types of engagements.
- Promoted Trend – $200k per day
Promotional opportunities on Twitter cover all the bases, from tweet content to account awareness. Although paid campaigns on Facebook and Instagram are often the first place digital markets turn to, there’s a lot to gain through tweets, account awareness and trending topics on a platform that’s so much more than a social network.