We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Are you using your social media the right way? Awareness vs Direct Response
When it comes to managing your social media, it can be difficult to find a happy medium between brand awareness and direct response. Through practical …
5 Ways to Optimize Your Brand’s IGTV Experience
Instagram’s long-form video application, IGTV, provides a whole new stream of content for users to engage with and for businesses to utilize for their brand. …
Twitter Ads: 6 Tips to Get You Started
Twitter is an ideal platform to use for generating new and creative ads for your brand or business since there is no minimum advertising budget. …
4 Pro Tips for Running Successful LinkedIn Ads
Paid advertising on social media allows brands to expand their reach to those who aren’t currently following their pages but would benefit from knowing about …
YouTube or Podcast, what is right for your Trade Association?
YouTube or Podcasting should be a question asked by a trade association looking to expand their reach, online presence, and organization’s message. Before you choose …
Catering to Universities’ Target Audience on Social Media
Over 98 percent of college-aged students use social media, so why are so many universities missing the mark on digital marketing? There are a variety …
How social listening can help fine-tune marketing strategy for financial institutions
Social listening is a tool that marketing teams can use to further understand their online followers and what they are looking for from your services. …
Restaurant Marketing as States Begin to Reopen
As states begin to re-open restaurants are faced with the task of making consumers feel safe and cared for through strategic restaurant marketing. Traditional marketing …
How Elective Medical Services Handle Negative Interactions About Personal Information on Social Media
While representing a medical service on social media, it’s important to be informative when interacting with patients in a public forum. While working in the …
Geofencing Campaigns on Social Media 101
Location is a driving force that brands must consider when establishing their presence and reaching their best audience. Geofencing campaigns on social media enhance not …
Social Media Content Topics for Educational Institutions
No matter the social platform you’re using, as an educational institution it’s important to establish set social media content topics for your social media accounts. …
5 Instagram Story Tips for Educational Institutions
While we have all mastered scrolling through an endless stream of homepage feeds, the experience of tapping through Instagram Stories is a new favorite pastime. …
How to Structure a Trade Association e-Newsletter
It’s no secret that people want information faster than ever before. A trade association e-newsletter must work to stand out during haphazard scanning from readers. …
7 Steps for Creating a Clever Reply
We’ve all been there- a comment pops up on one of your posts and it calls for brainstorming a clever reply. But where to start? …
Social Listening: How to Get Started
As a brand, it’s crucial to pay attention to your customers and audience – especially on social media. If you’re looking for simple ways to …
3 ways restaurants can promote food take out and delivery on social media
Did you know 63% of consumers agree that it is more convenient to get food delivered than dining out with a family? With the rise …