TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.


How to Stay Up to Date on Social Media Trends and Platform Updates

Social media is defined as “websites and applications that enable users to create and share content or participate in social networking.” Seems like a simple …


How to Recruit Talent on Social Media

In today’s world, social media can be utilized across any given industry and for any need. Following the recent changes in the workplace and many …

Podcast concept.Female hands holding mobile phone and listening podcast

Should you consider ads on your podcast?

With more and more people experiencing success in the podcast world, it’s no surprise advertising has become a key component. As a podcaster you might …

Capital Bank

Instagram Strategies to Reach Gen Z

Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety of industries. According to Forbes, …

YouTube Ads

What type of YouTube ads are right for your financial organization?

YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many different options, YouTube makes it …

Multi-ethnic group of people looking at mobile phones and tablets outdoors in the park

Tips to Creating the Perfect TikTok for Your Educational Institution

In 2021, TikTok is everywhere, and it’s for everyone. Whether it’s a cool new sweatshirt, a foldable ring light, career advice, the best Amazon finds, …

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How to Connect Potential Students with Educational Institution Staff

The connection that your educational institution has with prospective students is valued at a premium when it’s rooted in transparency and accessibility. Whether for a …

Restaurant Website User Experience

Four tips to improve restaurant website user experience

Diners have many options to choose from for where to dine. If your website user experience stands out from your competition, your restaurant will benefit. …

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Meet Reece, Our New Digital Marketing Coordinator!

Hi everyone! My name is Reece Milner and I am excited to have joined The Cyphers Agency as a Digital Marketing Coordinator. I graduated from …

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