We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Should your restaurant be active on Pinterest?
Pinterest is a unique platform since it operates a little differently from other social media platforms. While most social media networks are focused on personal …
The Ins and Outs of Webinar Moderation
Understanding the ins and outs of webinar moderation is important as it has become a high-demand skill in the world of marketing, and allows companies …
YouTube Pre-Roll Ads for Nonprofits
The accelerated growth of video marketing on digital platforms has only gained momentum over recent years. Most social media platforms have integrated video into their …
4 Tips to Creating Visual Continuity for Your Financial Institution’s Instagram
Creating visual continuity for your financial institution’s Instagram may be daunting, but the process is actually quite simple. Your financial institution’s Instagram is potentially your …
How educational institutions can use YouTube to elevate their brand
With YouTube being the second most popular search engine in the world, your educational institution should take advantage of the available real estate on the …
Leveraging Influencer Marketing for Financial Institutions
While your initial thought might be that influencer marketing is not a good match for financial institutions, when used properly, it can be a huge …
Moving from Goals to Event Tracking in Google Analytics 4
Track events in Google Analytics without adding goals! See how Google Analytics 4 offers a new way to track conversion events such as form submissions on your website.
3 Tips on How your Restaurant Can Utilize TikTok to Boost Engagement
TikTok is on the brain. It is one of the first social media platforms we have seen that has been able to create such an …
4 Essential Guidelines for Testing Your Social Media Content
Strategic content isn’t an exact science. There are best practices here and there for each platform, but the only way to refine your brand’s strategy …
3 Tips for Improving Email Marketing for Educational Institutions
Educational institutions have taken a lot of their marketing efforts to social media platforms, but is there still a place for email marketing? Not only …
How and When Brands Should Engage on Social Media in Relation to Social Movements?
It’s the question on every brand’s mind: when should brands engage on social media in relation to social movements? This is a complex issue, but …
Creating video content with Instagram Reels for restaurants
With Instagram’s new video format “Reels” coming close to a year old, we’re now starting to notice what video content performs well on the platform. …
4 Tips for Increasing Engagement on Your Educational Institution’s Facebook Page
Increasing engagement on your educational institution’s Facebook page is necessary when your goal is to provide a helpful, online community for your audience. We are …
4 Tips For Elective Medical Practice Social Media Management
Elective medical practice social media can be tricky due to various privacy laws and social media restrictions. The key is to find a balance between …
3 things to include in your social media ads as a non-profit
Social media advertising is one of the biggest keys to growth and success, especially in today’s landscape where social media is a prominent, daily source …
Using LinkedIn for Thought Leadership for Trade Associations
It can be difficult to find the right strategy for your trade association. With the nature of associations being focused on one specific industry, it’s …