TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

YouTube or Podcast

YouTube or Podcast, what is right for your Trade Association?

YouTube or Podcasting should be a question asked by a trade association looking to expand their reach, online presence, and organization’s message. Before you choose …

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Catering to Universities’ Target Audience on Social Media

Over 98 percent of college-aged students use social media, so why are so many universities missing the mark on digital marketing? There are a variety …