TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

Success on Social Media for Financial Institutions with a Low Budget 

Utilizing social media to build your financial institution’s digital presence can seem difficult, especially if your company doesn’t have a …

Canva: Do’s and Dont’s for Social Media Marketing

Arguably one of the greatest additions to the world of social media marketing, Canva has created the chance for many …

Four ways to be a thought leader on LinkedIn 

LinkedIn is becoming an essential working part of business culture and is now the go-to place for job hunting, searching …

Creative trends to utilize on social media 

Social media is an everchanging place – as are the trends that continue to transform with it.  When it comes …

The Latest on Instagram Reels

If you use Instagram, then you know that there have been a lot of changes happening within the platform lately. …

Why You Should Use YouTube Pre-Roll Ads

As videos dominate the social media world, YouTube continues to be one of the top platforms for people to digest …

Boosting Posts vs. Publishing Ads on Social Media: When to Use Each for Your Educational Institution 

Educational institutions have a variety of options when it comes to marketing on digital platforms. Two popular and effective choices …

Biggest Social Media Trends of 2022

The year 2022 is halfway over, so it’s time to look at some of the most popular social media trends …

Ways to Run a Giveaway on Instagram

Trying to build a brand on social media is an ongoing task, and sometimes it can feel as if your …

Tips for Running Paid Ads

3 Tips for Running Paid Ads When There are Content Restrictions

Now, more than ever, people are finding themselves on one form of social media throughout the day.  According to Statista, …

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