TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

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Writing to Engage vs Writing to Sell via Social Media

Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told …

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Utilizing Social Media for Your Traditional Bank 

Over the past few years, social media has only further cemented itself as one of the most powerful tools for brands to expand their audience …

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The Power of Brand Partnerships in 2022 

As brand partnerships continue to trend in 2022, so does the unique opportunity to collaborate and integrate each brands’ accompanying force of consumer loyalty, familiarity, …

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Creating Brand Ambassador Relationships with Outdoor Hospitality/Travel Creators

Different from an influencer who typically participates in one-time or short-term partnerships, a brand ambassador becomes a part of your long-term marketing strategy. Brand ambassadors …

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Thinking outside of the box with brand partnerships

In 2022, influencer marketing is everywhere. From TikTok to Instagram, and even Super Bowl ads, many brands have perfected the use of influencers to promote …

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How awareness campaigns can be more effective than lead gen on social for trade associations

Launching a campaign on social media may seem simple, but the necessary planning to have an effective campaign is more complex than one may think. …

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Tips for repurposing your video content across social media 

In a world revolving around social media and the demand for 24/7 content, it may seem like the moment you post something, it’s onto the …

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How to Stay Up to Date on Social Media Trends and Platform Updates

Social media is defined as “websites and applications that enable users to create and share content or participate in social networking.” Seems like a simple …

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How to Recruit Talent on Social Media

In today’s world, social media can be utilized across any given industry and for any need. Following the recent changes in the workplace and many …

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Should you consider ads on your podcast?

With more and more people experiencing success in the podcast world, it’s no surprise advertising has become a key component. As a podcaster you might …

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Instagram Strategies to Reach Gen Z

Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety of industries. According to Forbes, …

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What type of YouTube ads are right for your financial organization?

YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many different options, YouTube makes it …

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