TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

Moving from Goals to Events in Google Analytics 4

Moving from Goals to Event Tracking in Google Analytics 4

Track events in Google Analytics without adding goals! See how Google Analytics 4 offers a new way to track conversion events such as form submissions on your website.

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