We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

Optimize Facebook Ads: A/B Testing

Optimize Facebook Ads: A/B Testing

Creating the perfect Facebook ad isn’t one-stop shopping. It takes creative elements, a calculated budget and definitive results. A sure ...
How to Use LinkedIn as a Marketing Tool

How to Use LinkedIn as a Marketing Tool

Whether you’re looking to build brand awareness, generate leads or establish strategic partnerships, using LinkedIn as a marketing tool can ...
Social Media Recap January 2018

Social Media Recap January 2018

We made it! The first month of 2018 is in the books. Give yourself a pat on the back. This ...
Advertising in 360 Video, Augmented Reality, and Interactive VR

Advertising in 360 Video, Augmented Reality, and Interactive VR

There are three main types of non-traditional/futuristic media surging onto consumer screens. 360 Video VR experiences are becoming more common ...
Choose the Best Social Media Platform for Your Brand

Choose the Best Social Media Platform for Your Brand

Creating a digital presence for your brand is a critical component of your overall marketing strategy. Although for most brands ...
E-newsletter

Why You Still Need an E-newsletter

E-newsletters can seem kind of dated today. Are people still reading email or are they just using social media? Most ...
Social Media Recap - December 2017

Social Media Recap – December 2017

As the year comes to a close, here is a look back at the December 2017 top social media headlines: ...
5 Predictions for Social Media in 2018

5 Predictions for Social Media in 2018

It happened again. We blinked and the year is over. As we prep for the new year, we can’t help ...
Who, What and Why is Retargeting

Who, What and Why is Retargeting

You’re reading an article about the Best of 2017 fashion trends, and to the right, an advertisement catches your attention ...
Social Media Recap- November

Social Media Recap- November

The year is quickly coming to a close and our favorite social media platforms are pushing out their final edits ...
The Future of Facebook Video

The Future of Facebook Video

A picture might be worth a thousand words, but a video tells the story. We’ve embraced a faster way to ...
Social Media Recap - October 2017

Social Media Recap – October 2017

Another month, another update from all of our favorite social media platforms! Here’s the social media recap for October 2017: Twitter ...
Email Marketing Tips For An On-The-Go Audience

Email Marketing Tips For An On-The-Go Audience

In our on-the-go society, emails are no exception. Email marketing is smarter and stronger than ever. When done well, it ...
Social Media Recap- September

Social Media Recap- September

The month of September has come and gone, but left behind new features for those of us in the social ...
Digital Marketing Summit Recap Part 1

Digital Marketing Summit Recap Part 1

Last week, Kelly and I attended the Digital Marketing Summit in DC- two days of presentations on some of the ...
DSDC

Digital Marketing Summit Recap Part 2

The Digital Summit in Washington D.C. was an awesome learning experience! Stepping into the city to mingle with digital marketers ...
Social Media Recap

Social Media Recap – August

Social Media Recap August 2017 Summer is coming to a close, and social media platforms from Facebook to Snapchat and ...
W Hotel Snapchat

5 unsuspected brands that are killing it on Snapchat

With 173 million daily active Snapchat users that spend an average of 30+ minutes on the app, this is a ...
social media algorithm

How to beat the social media algorithm

Just when you think you have it figured out… a social media network changes their algorithm and it’s back to ...
Social Media Recap- July

Social Media Recap- July

As most of us know, social media is always changing. Sometimes they aren't the most life-changing updates, but they all ...