We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
The Importance of Nostalgia in Your 2023 Campaigns
In the last few years, nostalgia marketing has seen a resurgence in popularity amongst consumers, bringing back some of the …
Our Favorite Digital Marketing Campaigns of 2022
In 2022 we saw the rise of nostalgia-based campaigns, interactive out-of-home ads and a lot of branded clothing and accessory …
Four Reasons Why You Should Use a Social Media Management Tool
If your business is among the 90-96% of companies leveraging social media to communicate with your customers, then you know …
Instagram Reels vs. TikTok: What’s the difference?
In what may be considered one of the most competitive social rivals to date, Instagram Reels and TikTok have taken …
Success on Social Media for Financial Institutions with a Low Budget
Utilizing social media to build your financial institution’s digital presence can seem difficult, especially if your company doesn’t have a …
Canva: Do’s and Dont’s for Social Media Marketing
Arguably one of the greatest additions to the world of social media marketing, Canva has created the chance for many …
HOW TO SET UP A YOUTUBE PRE-ROLL AD
Video pre-roll ads are flexible as they can target users based on their viewing habits, age, demographics, and interests. These …
Leveraging Testimonials for Educational Institutions
Testimonials are a wonderful way for businesses to highlight the experience they can provide their customers. Educational institutions can also …
Four ways to be a thought leader on LinkedIn
LinkedIn is becoming an essential working part of business culture and is now the go-to place for job hunting, searching …
Social Media Reporting: Followers vs. Engagement
When it comes to the world of social media today, metrics are everything. From followers to likes, and even the …
Creative trends to utilize on social media
Social media is an everchanging place – as are the trends that continue to transform with it. When it comes …
The Latest on Instagram Reels
If you use Instagram, then you know that there have been a lot of changes happening within the platform lately. …
Why You Should Use YouTube Pre-Roll Ads
As videos dominate the social media world, YouTube continues to be one of the top platforms for people to digest …
Financial Advice Trends on TikTok
TikTok might not be the first social media platform you think of when it comes to financial advice but as …
Boosting Posts vs. Publishing Ads on Social Media: When to Use Each for Your Educational Institution
Educational institutions have a variety of options when it comes to marketing on digital platforms. Two popular and effective choices …
Integrated Email and Social Media Marketing for Elective Medical Practices
Email marketing, including promotional emails and e-newsletters, is an important aspect of a thorough marketing plan. Our favorite part about …