We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
5-Item Checklist for Auditing Existing Trade Association Social Media Accounts
Trade associations are gaining a stronger presence across the board on social media. Each platform provides a unique opportunity to reach different audiences that are …
Humanizing content on LinkedIn for financial institutions
While LinkedIn is more of a professional networking space, it’s important to have a humanized tone to your company’s content in order to keep your …
4 Tips to Creating a Consistent and Cohesive Instagram Feed for Restaurants
Does the perfect Instagram feed exist? The jury is out on that one, but we can get your restaurant quite close. Creating a cohesive instagram …
4 Ways Businesses Can Boost Their Instagram Story Engagement
With the always rising popularity of video content, Instagram Stories has become a useful tool for many to create their own original short videos. Did …
4 Tips for Managing Your ‘Link in Bio’ on Instagram
Utilizing a ‘link in bio’ management platform for your Instagram account is a great tool that can elevate and enhance your Instagram presence. A link …
4 Tips to Running a Successful Digital Ad for Your School in the Time of Virtual Learning
In the age of virtual learning, schools across the world needed to adapt to a new normal. Goodbye to hangouts on the quad and sporting …
Are you using your social media the right way? Awareness vs Direct Response
When it comes to managing your social media, it can be difficult to find a happy medium between brand awareness and direct response. Through practical …
5 Ways to Optimize Your Brand’s IGTV Experience
Instagram’s long-form video application, IGTV, provides a whole new stream of content for users to engage with and for businesses to utilize for their brand. …
Twitter Ads: 6 Tips to Get You Started
Twitter is an ideal platform to use for generating new and creative ads for your brand or business since there is no minimum advertising budget. …
4 Pro Tips for Running Successful LinkedIn Ads
Paid advertising on social media allows brands to expand their reach to those who aren’t currently following their pages but would benefit from knowing about …
YouTube or Podcast, what is right for your Trade Association?
YouTube or Podcasting should be a question asked by a trade association looking to expand their reach, online presence, and organization’s message. Before you choose …
Catering to Universities’ Target Audience on Social Media
Over 98 percent of college-aged students use social media, so why are so many universities missing the mark on digital marketing? There are a variety …
How social listening can help fine-tune marketing strategy for financial institutions
Social listening is a tool that marketing teams can use to further understand their online followers and what they are looking for from your services. …
Restaurant Marketing as States Begin to Reopen
As states begin to re-open restaurants are faced with the task of making consumers feel safe and cared for through strategic restaurant marketing. Traditional marketing …
How Elective Medical Services Handle Negative Interactions About Personal Information on Social Media
While representing a medical service on social media, it’s important to be informative when interacting with patients in a public forum. While working in the …
Geofencing Campaigns on Social Media 101
Location is a driving force that brands must consider when establishing their presence and reaching their best audience. Geofencing campaigns on social media enhance not …