We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Digital Marketing Summit Recap Part 1
Last week, Kelly and I attended the Digital Marketing Summit in DC- two days of presentations on some of the ...
Digital Marketing Summit Recap Part 2
The Digital Summit in Washington D.C. was an awesome learning experience! Stepping into the city to mingle with digital marketers ...
Social Media Recap – August
Social Media Recap August 2017 Summer is coming to a close, and social media platforms from Facebook to Snapchat and ...
5 unsuspected brands that are killing it on Snapchat
With 173 million daily active Snapchat users that spend an average of 30+ minutes on the app, this is a ...
How to beat the social media algorithm
Just when you think you have it figured out… a social media network changes their algorithm and it’s back to ...
Social Media Recap- July
As most of us know, social media is always changing. Sometimes they aren't the most life-changing updates, but they all ...
Everything You Need to Know About Stop Motion
We knew we needed to do something special to make our ads for our client's summer campaign stand out. That's ...
Social Media Recap- June
The month of June brought us the first real taste of summer with temperatures reaching the 90s, but the weather ...
The SEO Benefits of Having an HTTPS Safe Website
A secure website uses "HTTPS" in the URL, or website address, to display the site versus an insecure site which ...
Social Media Recap- May
Summer is finally here and so are some pretty great advances in our favorite social media apps. Check out all ...
Join Us for a Discussion on PR Imagery at the 2017 PRSA Maryland Conference
Join the Cyphers team as they present on the power of visuals in public relations at the 2017 PRSA Maryland ...
The Importance of Planning and Scheduling Social Media Content
It’s 1:30 PM on a Tuesday afternoon and you are skimming through your email. As you glance down, you realize ...
Key Components to a Social Media Guide
A Social Media Guide is mutually beneficial for both the agency and the client since it lays the foundation for ...
Social Media Monthly Recap – April 2017
And just like that April is over. In case researching the latest trends on social media hasn’t been a top ...
The History of the Hashtag
Ever wonder when the pound sign (#) turned into a form of communication on social media known as the hashtag? ...
Food for Search Engines
While search engine optimization metrics change every day, your company’s need for them does not. Even if you don’t have ...
Social Media Recap- March
Spring is here and so are some pretty amazing updates from a variety of apps. Check out some of the ...
4 Ways to Improve Your Online Brand Reputation
How people perceive your brand matters. One negative post or comment can destroy the perception of your brand to many ...
The Power of Social Media Influencers
Consumers look to fellow consumers on social media to inform their purchasing decisions. The rise of social media creates many ...
February 2017 Social Media Recap
The month associated with hearts has brought us lots to love in the world of social media. From awesome updates ...