We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Instagram Strategies to Reach Gen Z
Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety of industries. According to Forbes, …
Pros and cons of different media assets on social media
A social media post isn’t complete without some sort of media asset to go along with it. Whether it be an expertly crafted video, compelling …
How to Promote and Host Live Virtual Events for Educational Institutions
The world has turned to virtual means when it comes to sharing information and building community. While some educational institutions were recently forced to move …
What type of YouTube ads are right for your financial organization?
YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many different options, YouTube makes it …
Developing a Strategy for Using an Influencer Marketing Platform
Influencer marketing platforms are a huge asset for brands small and large looking to launch an influencer campaign. Many are built to be a one-stop …
Tips to Creating the Perfect TikTok for Your Educational Institution
In 2021, TikTok is everywhere, and it’s for everyone. Whether it’s a cool new sweatshirt, a foldable ring light, career advice, the best Amazon finds, …
How to provide value to your audience through Facebook Groups
With over 1.8 billion people participating in Facebook Groups, it’s no surprise the social media platform is continuing to put a focus on the user …
What Matters When it Comes to Social Media Reporting for your Trade Association
Social media reporting is a great way to gain insight into your current strategy. As many of the social media platforms expand their analytics capabilities, …
How to Connect Potential Students with Educational Institution Staff
The connection that your educational institution has with prospective students is valued at a premium when it’s rooted in transparency and accessibility. Whether for a …
Four tips to improve restaurant website user experience
Diners have many options to choose from for where to dine. If your website user experience stands out from your competition, your restaurant will benefit. …
Meet Reece, Our New Digital Marketing Coordinator!
Hi everyone! My name is Reece Milner and I am excited to have joined The Cyphers Agency as a Digital Marketing Coordinator. I graduated from …
Leveraging PR Hits on Social Media
Whether you are working with a PR team or managing PR and social media yourself, there is a clear relationship between the two as it …
Should your restaurant be active on Pinterest?
Pinterest is a unique platform since it operates a little differently from other social media platforms. While most social media networks are focused on personal …
The Ins and Outs of Webinar Moderation
Understanding the ins and outs of webinar moderation is important as it has become a high-demand skill in the world of marketing, and allows companies …
YouTube Pre-Roll Ads for Nonprofits
The accelerated growth of video marketing on digital platforms has only gained momentum over recent years. Most social media platforms have integrated video into their …
4 Tips to Creating Visual Continuity for Your Financial Institution’s Instagram
Creating visual continuity for your financial institution’s Instagram may be daunting, but the process is actually quite simple. Your financial institution’s Instagram is potentially your …