Social Media Recap: Q4 2019

Hi I’m Kristin and I’m B.

Welcome to the last social media recap of 2019. It’s been quite the year in the world of social media, and if we had to choose 3 words to describe it, we’d say security, transparency and creativity. Here are some updates from the last few months.

In May of this year, Instagram announced it would start testing out hiding like counts on posts. In July, they announced the addition of seven new countries to the test: Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. Last month, Instagram announced that the test would official be rolled to parts of the United States. Platform users had mixed reactions. Influencers were especially torn over whether this was going to hurt their accounts or give them freedom to post more of what they want.

It can be challenging to generate followers on LinkedIn. In November, LinkedIn reintroduced an option which enables Page admins to invite their connections to follow their LinkedIn Company Page. This option was removed at one point due to spam issues, but now there are a few restrictions to help limit overenthusiastic invites.

In November, Jack Dorsey, the creator of Twitter, announced the platform will no longer run political ads. He explained the decision in a thread stating, “A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”

Thanks to the generosity of the Facebook community, $120 million was raised on Facebook for GivingTuesday 2019. This year, Facebook really stepped up their game by matching up to $7 million in donations to US nonprofits made through fundraisers and the donate button in the app. They also added new fundraising functions such as stickers in Facebook Stories and charity donation tools within gaming live-streams.

So that’s it for 2019. We’re looking forward to what the new year brings to our favorite platforms. Be sure to follow us to stay in the know and never miss an exciting update.

Happy holidays!

Visit our Deep Ads Thoughts blog to learn more about current advertising, marketing and public relations tips and trends. Plus, check out our Push n’ Pull blog for all things in the world of digital and social media. 

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