Writing to Engage vs Writing to Sell via Social Media
Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told our clients, “social media is
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Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told our clients, “social media is
Over the past few years, social media has only further cemented itself as one of the most powerful tools for brands to expand their audience and footprint within their industry.
If pandemic social media use has shown us one thing it’s the usefulness of LinkedIn! Often thought of as an all work no play platform, there are a number of
In a world revolving around social media and the demand for 24/7 content, it may seem like the moment you post something, it’s onto the next. For many brands looking
Social media is defined as “websites and applications that enable users to create and share content or participate in social networking.” Seems like a simple concept, right? Well, according to DataReportal,
Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety of industries. According to Forbes, nearly 88% of Gen Z
A social media post isn’t complete without some sort of media asset to go along with it. Whether it be an expertly crafted video, compelling static image, funny gif, or
The world has turned to virtual means when it comes to sharing information and building community. While some educational institutions were recently forced to move their classrooms to the internet,
With over 1.8 billion people participating in Facebook Groups, it’s no surprise the social media platform is continuing to put a focus on the user experience in Groups. There are
Social media reporting is a great way to gain insight into your current strategy. As many of the social media platforms expand their analytics capabilities, it can be a bit
Whether you are working with a PR team or managing PR and social media yourself, there is a clear relationship between the two as it relates to creating content. Let’s
Pinterest is a unique platform since it operates a little differently from other social media platforms. While most social media networks are focused on personal stories and interactions, Pinterest is