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Real time content has rapidly grown over the last several years. Social media platforms encourage users to engage with current events and keep up with
410.280.5451
410.280.5451
Real time content has rapidly grown over the last several years. Social media platforms encourage users to engage with current events and keep up with
With 173 million daily active Snapchat users that spend an average of 30+ minutes on the app, this is a channel worth paying attention to.
We knew we needed to do something special to make our ads for our client’s summer campaign stand out. That’s where we brought in stop
We love working with clients who let us do really fun and innovative things on social media. We recently finished a creative campaign for one of
Did anyone catch last night’s NBC production of The Sound of Music? If you did, you would be 1 of the 18 million people who
Ahhhhh Fall. The season of brisk walks, sweaters, Halloween and of course, the Pumpkin Spice craze. This relatively simple blend of nutmeg, ginger and allspice
Blogger outreach can be a great tool as a part of a greater social media marketing strategy. It works particularly well for food brands and consumer packaged goods. Learn why!
With photo sharing sites like Pinterest, Tumblr and Instagram all the rage right now, it seems more important than ever for food brands to jump on the social media wagon and start feeding the photo frenzy with smart content strategy.
As the newest social media platform on the block and growing like wildfire, many brands and products are jumping on the Pinterest bandwagon. However, it’s been proven that certain brands out-perform others. Why?
Sometimes when you look at a Facebook page or the Twitter feed of a major national or international brand, it’s hard to look past the well established branding, creative imagery the millions of “likes” or followers. But big brands are practicing fundamental basics that are essential for any small business venturing into social media marketing, especially franchise business owners.
Newcastle Brown Ale. You’d think of them as just another beer company. At least until you see their Facebook page, that is. With a nice blend of hops, humor, and transparency, this ale’s got it down.
Facebook posts with pictures typically garner more engagement, which is the end-game in social media, right? It also helps break the monotony of the timeline structure. Here’s an example from Chick-Fil-A.
Last time we talked, I was raving about Pinterest, the new darling of the social media world, and why it’s such a big deal. But if you wanted the download on how brands should leverage this pintastic momentum, it’s your lucky day! Here’s a handful of tactics we’ve already gotten traction with here at The Cyphers Agency.
Recently Facebook ran a study across over 20 brands to see what content encouraged the most engagement (likes, comments, and shares). Their findings? Content relevant with the brand encouraged the most engagement. This seems obvious, but it’s good for us Facebook addicts to know so that we can mix the right medley of brand-centric posts and general posts.
We’ve been fond of praising those who do word of mouth marketing the right way, from musicians to the Four Seasons. And we’ve even brought to light some occasions where WOM can be detrimental to a company (remember United Breaks Guitars?). Looks like Morton’s Steak House falls under the “social media success” category. They’ve recently impressed a certain Peter Shankman, a self-proclaimed social media entrepreneur with just over 109,000 Twitter followers.
Who doesn’t love chicken? Everyone loves it, except for maybe vegetarians or people who are just generally miserable about life. But here at The Cyphers Agency, we couldn’t love chicken more. But it goes just beyond our graphic designers eating some nuggets for an afternoon snack. We work with The National Chicken Council to promote… you guessed it… chicken!