Did anyone catch last night’s NBC production of The Sound of Music? If you did, you would be 1 of the 18 million people who tuned in to watch Carrie Underwood reenact Maria. But the real entertainment wasn’t on screen, it was behind the scenes on Twitter.
We’ve talked about how bad Real Time Marketing can be if you don’t do it right. But DiGiorno made us all proud with a set of strategically timed tweets that joined the extremely popular trending topic #TheSoundofMusicLive. Kudos to the brilliant mind behind these hilarious tweets. Not only were they applicable, funny, and on-brand, they were flawlessly delivered.