DiGiorno Pizza won the Twitter Game

Did anyone catch last night’s NBC production of The Sound of Music? If you did, you would be 1 of the 18 million people who tuned in to watch Carrie Underwood reenact Maria. But the real entertainment wasn’t on screen, it was behind the scenes on Twitter.

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We’ve talked about how bad Real Time Marketing can be if you don’t do it right. But DiGiorno made us all proud with a set of strategically timed tweets that joined the extremely popular trending topic #TheSoundofMusicLive. Kudos to the brilliant mind behind these hilarious tweets. Not only were they applicable, funny, and on-brand, they were flawlessly delivered.

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