
Social Listening: How to Get Started
As a brand, it’s crucial to pay attention to your customers and audience – especially on social media. If you’re looking for simple ways to

As a brand, it’s crucial to pay attention to your customers and audience – especially on social media. If you’re looking for simple ways to

The initials “WFH” have been gracing corporate calendars over the past several years, but we’re not all accustomed to the “work from home” model of

From Vine’s humble beginnings in 2012, the short-form video sharing platform has gone on to have a cultural impact even after its controversial shut-down. Giving

Click, filter and post has become a common routine for capturing life’s precious, and not so precious moments. Facebook, Snapchat, Instagram and Twitter are the

The competition for who has the best “Stories” feature continues as Instagram, Facebook and Snapchat constantly update their apps capabilities. This week we are focusing

It’s safe to say that in this day and age, emojis speak louder than words. In fact, the 2015 Oxford Dictionary Word of the Year

Before we know it, 2016 will be here. Besides planning marketing budgets, communicating goals/strategies for the year and brainstorming innovative campaigns to achieve those objectives;

In late October, Oculus VR, the virtual reality company owned by Facebook, released an app called the Oculus Social alpha for Samsung Gear VR virtual reality headset
If you asked someone what Pandora was two or three years ago, the unanimous answer may have been a jewelry chain. Now, if you ask

The only thing constant in the social media landscape is change. Before a company or organization can learn the best practices of a new social

This week, Twitter introduced its new Recap feature “While You Were Away…” In a nutshell, the new function provides users with a snapshot of some

As we now know, Facebook advertising is essential for maximum impressions and engagement. We have spent the last year tweaking our strategies and ad budgets

If you have been on the Internet in the last few weeks then you have probably heard of a new social media site called Ello.

One of the really cool things about working in social media is that the environment constantly changes. One of the challenges of working in social
As the newest social media platform on the block and growing like wildfire, many brands and products are jumping on the Pinterest bandwagon. However, it’s been proven that certain brands out-perform others. Why?

Looks like Instagram finally got the message: brands use it, too! But we’ve all just been stumbling around in the dark without much insight into strategic uses, methods, etc. So Instagram created a blog, which helps us see how different companies are using image sharing as a way to reinforce their brand.