Looks like Instagram finally got the message: brands use it, too! But we’ve all just been stumbling around in the dark without much insight into strategic uses, methods, etc. So Instagram made this blog, which helps us see how different companies are using image sharing as a way to reinforce their brand.
The first blog post states…
We’re launching the Instagram for Business blog as a resource for businesses – a way to discover what other business accounts are doing on the platform and to learn tips and tricks for how to use Instagram from a business perspective. We’ll be posting brand spotlights, API examples, Instagram news and tips for using your Instagram account.
How are you using Instagram for business? Do you follow brands, companies, or artists?