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Vine, v2, Byte and the Future of Short-Form Video

Picture of Kelly Flanagan

Kelly Flanagan

From Vine’s humble beginnings in 2012, the short-form video sharing platform has gone on to have a cultural impact even after its controversial shut-down. Giving us internet phenomenons like Logan Paul, Lele Pons, Shawn Mendes and more, you can imagine the public’s shock to learn that its parent company, Twitter, was shutting Vine down in 2016. However, Vine’s founder Dom Hoffman has threatened to reboot the app twice, most recently last week.


Though Hoffman’s original plan to bring back Vine earlier this year as “v2” didn’t come to fruition, he claims this reboot, Byte, will launch in the Spring of 2019. However, with all of Vine’s original influencers forced to choose another platform like YouTube, Snapchat or Instagram to publish content, will Byte survive? Not to mention the variety of short-form video features that popular platforms have developed in the wake of Vine, such as Instagram’s Stories, Boomerangs are on Facebook and Instagram, and looping Snapchats, could all affect Byte’s success.

Another threat to Byte is explained in a recent Wired article which claims that we are entering an era in which viewers actually prefer longer video content, up to an hour long! Ironically, one genre of these long, super popular videos are Vine compilation videos, gaining millions of views and often lasting over 20 minutes. This suggests that the same audience could be enjoying both long and short form video, meaning Byte might have a fighting chance to thrive in the social media market.

While not all of the details regarding Byte are revealed, it will be interesting to see if it has the same success as Vine. The social media video sharing landscape has changed so much, is there room for a “less is more” app?

Recently, we have found that videos optimized for Twitter and Instagram are usually shorter, between 15-30 seconds. Audiences across platforms are continuing to engage with video and there is no sign of slowing down. Whether it be GIFs, vlogs, animations or nonfiction content, social media users are watching whether.

Check out our YouTube channel to see the videos that we’ve produced for a variety of clients with different audiences and goals in mind. Plus, visit our Push n’ Pull blog for all things in the world of digital and social media. 

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