
Writing to Engage vs Writing to Sell via Social Media
Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told
Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told
Over the past few years, social media has only further cemented itself as one of the most powerful tools for brands to expand their audience
LinkedIn is a great source for companies looking to connect with members of a certain industry. However, what many overlook is the power LinkedIn has
As brand partnerships continue to trend in 2022, so does the unique opportunity to collaborate and integrate each brands’ accompanying force of consumer loyalty, familiarity,
Different from an influencer who typically participates in one-time or short-term partnerships, a brand ambassador becomes a part of your long-term marketing strategy. Brand ambassadors
In 2022, influencer marketing is everywhere. From TikTok to Instagram, and even Super Bowl ads, many brands have perfected the use of influencers to promote
Launching a campaign on social media may seem simple, but the necessary planning to have an effective campaign is more complex than one may think.
In a world revolving around social media and the demand for 24/7 content, it may seem like the moment you post something, it’s onto the
Social media is defined as “websites and applications that enable users to create and share content or participate in social networking.” Seems like a simple
In today’s world, social media can be utilized across any given industry and for any need. Following the recent changes in the workplace and many
With more and more people experiencing success in the podcast world, it’s no surprise advertising has become a key component. As a podcaster you might
Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety of industries. According to Forbes,