The Future of Influencer Campaigns
Thanks to influencer campaigns, it’s no secret that the title ‘influencer’ is on the rise. There are some who set out for that title while
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Thanks to influencer campaigns, it’s no secret that the title ‘influencer’ is on the rise. There are some who set out for that title while
We love all things social media, but sometimes ( especially when we’re really obsessed with something) it is nice to get out and actually interact
Not only are they a fun, quirky addition to your social media posts, but hashtags can be an exceptionally sharp marketing tool when used effectively.
Sometimes when you look at a Facebook page or the Twitter feed of a major national or international brand, it’s hard to look past the well established branding, creative imagery the millions of “likes” or followers. But big brands are practicing fundamental basics that are essential for any small business venturing into social media marketing, especially franchise business owners.
Social media isn’t a science, it’s a community.
Looks like Instagram finally got the message: brands use it, too! But we’ve all just been stumbling around in the dark without much insight into strategic uses, methods, etc. So Instagram created a blog, which helps us see how different companies are using image sharing as a way to reinforce their brand.
There’s no denying that consumer sentiment is important. It’s obvious that companies and brands are curious as to the thoughts of their consumers. More importantly, they are interested in where those thoughts lie on the positive to negative spectrum. But sentiment measurement isn’t quite yet a science, especially if you remove the human element.
Frank Chimero argues that every form on the internet is a question asking for some kind of response. As in much of life, a good question begets a good response. A bad question begets a bad response. As brands and marketers looking to get our users talking, we need to learn how to ask good questions.
Blog post theme of today: back to basics! There are a few things that we’ve got in our word of mouth toolbox that are tried and true tactics, so we thought we’d revisit some and share them with you. One of our most powerful tools as word of mouth marketers is the creation and implementation of an ambassador program. We’ve seen it in action, helping create some serious online buzz for a number of clients.
Recently, we hooked you up with a list of stuff you need to have to run a successful contest. Ain’t that the truth! But just
So your company has adopted social media marketing techniques. You’ve been on social networks and built relationships with your consumers, but want to take your
We’ve covered a ton of ways that we reach out and build relationships on our Push-n-Pull blog – everything from Facebook ads to crisis communication
Part of the power of social media marketing is its real-time nature. Things happen quickly and often. While that is mostly a positive thing, it
This is the second part of a two part series on Facebook Advertising. See part one of Effectively Leveraging Facebook Advertising here. Here are some
We just wanted to give you some insight into our Facebook Advertising strategy, but this ended up turning into the longest blog post ever. Please excuse the length, but if you actually get through it all, you will have a MUCH better understanding of (1) how Facebook Advertising works, (2) how we achieve superior results, and (3) what to watch out for.
We just started a Facebook advertising campaign for one of our clients, and we wanted to share some of the results of the first 10 days:
Our clients hire us because they want advertising. They have a message that they want to get out to their target audience. Blogs are an