Category: Product Marketing

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Where Have All the Remarkable Products Gone?

An ideal marketing situation: each product or brand commands its own niche market. Consumers would buy products for the same benefits that marketers push. Each and every last thing on the shelf would be nothing short of remarkable. However, the truth is that we are far from an environment where consumers buy XYZ product because it is just the best damned product out there. As days, months, years go by, more and more products look alike and perform the exact same way. Unfortunately for both companies and marketers, making a product remarkable is harder, and more expensive, than ever.

Sometimes, you just gotta show ’em

Sometimes, consumers just need to see your product in action in order to make the decision to go with your brand. Here’s an example of a campaign for OMO detergent that does just that. Click here to see the full campaign and why it works…