Sometimes, consumers just need to see your product in action in order to make the decision to go with your brand. All brands have something different and amazing to offer, right? Well, not exactly (see: hammering nails, white out, etc.) For those brands that do have something different, it can be hard to explain that in an overcrowded ad space.
So why not invite consumers to try it? Although this can be hard as well (consumers have become just as skeptical of “free trials” as they have become good at fast forwarding through commercials), truly showing a consumer why your brand is right for them can not only turn them into customers, but potentially loyalists.
Here’s an example of a campaign for OMO detergent that does just that (click here for fullsize):