How to Unify Your Brand’s Franchises Across All Channels
Franchises have a somewhat difficult task when it comes to creating and managing an online presence through use of social media. Does each franchise have
Menu
Franchises have a somewhat difficult task when it comes to creating and managing an online presence through use of social media. Does each franchise have
The new(ish) frontier of advertising has found its way across the digital landscape. From social media to search engines, brands are turning to digital ads
With 173 million daily active Snapchat users that spend an average of 30+ minutes on the app, this is a channel worth paying attention to.
We knew we needed to do something special to make our ads for our client’s summer campaign stand out. That’s where we brought in stop
Having your franchisees manage their own social media accounts can be both beneficial, and challenging. If managed well, they can drive sales and spread your
When we’re sitting down to brainstorm a social media campaign for a client, one of the first things that comes to mind is “how can
Whether or not you embrace digital marketing and social media for your business, your customers are, no doubt, talking about you online. It’s in your business’s best interest to embrace these online networks and learn how to effectively manage the conversation.
Sometimes when you look at a Facebook page or the Twitter feed of a major national or international brand, it’s hard to look past the well established branding, creative imagery the millions of “likes” or followers. But big brands are practicing fundamental basics that are essential for any small business venturing into social media marketing, especially franchise business owners.
Facebook posts with pictures typically garner more engagement, which is the end-game in social media, right? It also helps break the monotony of the timeline structure. Here’s an example from Chick-Fil-A.
We’ve been fond of praising those who do word of mouth marketing the right way, from musicians to the Four Seasons. And we’ve even brought to light some occasions where WOM can be detrimental to a company (remember United Breaks Guitars?). Looks like Morton’s Steak House falls under the “social media success” category. They’ve recently impressed a certain Peter Shankman, a self-proclaimed social media entrepreneur with just over 109,000 Twitter followers.