For an educational institution, implementing and sustaining positive reputation management online is fundamental. It’s how you reach current and potential students and find growth opportunities.
It’s been a rough couple of weeks for social media marketing. If you were on the Internet at all then you are aware of the
Let’s face it. No one wants to be the one to have to deal with a crisis situation when it comes up. Whether it’s an
This week Home Depot joined the long list of brands that have posted inappropriate and offensive content on social media. This isn’t the first time
Dear Rolling Stone, Wow. For once, this rather outspoken person is a bit speechless. So you decided to push the envelope from edgy to controversial…
One of the most important, but commonly overlooked aspects of social media marketing is crisis management. A lot of brands have amazing social media presence,
Last week, after terrible tragedy hit Boston we saw strangers band together on social media. Hashtags like #BostonStrong and #BostonBrave were quickly created to help
The customer is always right! Always. Or so the conventional wisdom goes. However, we all know that sometimes customers ask for things that you just can’t do. How far do we bend to accommodate them? I recently was faced with this dilemma on one of our client’s Facebook pages.
It’s bound to happen: an angry customer posts a less than positive comment on your Facebook page or a situation at your headquarters creates a frenzy of negative press. No matter what happens, you will need to act quickly. And in a world where breaking news is old news five minutes after it occurs, social media can become your best friend.
Sometimes just saying you know there is a problem in existence is enough for consumers. In social media, it really is the little things. Here’s Starbucks’ recent (and tiny) social media win.
By now, you might have heard a little bit about the pickle that Kashi has found themselves in. If you haven’t, here’s the scoop: Kashi, the godfather of natural food brands, has been under fire from folks who feel that Kashi isn’t as natural as they claim. The big sticking point is that there’s Genetically Modified Organisms (GMO) – soy in particular – in their granola bars.
Part of the power of social media marketing is its real-time nature. Things happen quickly and often. While that is mostly a positive thing, it
