In our world, consumers are always slow to give a compliment and quick to complain. If a problem arises, they WILL let you know. Any legitimate problem can result in long hours for a community manager. But sometimes just saying you know there is a problem in existence is enough for your audience. Check out how great Starbucks’ social media team is (OK, well maybe I’m partial). Acknowledgment, people! In social media, it really is the little things. I swoon when I see this type of successful community management. Maybe I’ll celebrate by grabbing a Venti Skinny Vanilla Latte.