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Smartphones Used by Over Half of US Consumers

Picture of Jocelyn Rimbey, Digital Marketing Manager

Jocelyn Rimbey, Digital Marketing Manager

It isn’t often we write about mobile trends. Maybe that is because there usually isn’t too much to report. Well, today is a different day. According to this article on TechCrunch, smartphones are outnumbering more basic devices in the US. As of March, over 50% of consumers in the country were smartphone users. This is apparently a three percent increase since the close of 2011. Android is leading the race, but Apple remains the single biggest smartphone handset brand.

How does this affect marketers reaching their mobile audiences? There is one huge takeaway – optimize your site for mobile!

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