Tackling The Myth of Social Media & ROI
We hear this time, and time again. “ I don’t want to put money into social media because there is no proven Return On Investment.” If you learn anything from
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We hear this time, and time again. “ I don’t want to put money into social media because there is no proven Return On Investment.” If you learn anything from
Though reports are often time consuming, they are great tools that show clients how awesome you are at your job.
There’s a certain term in the social media lexicon that I really don’t like. It’s not the meaning or even the use that I have an issue with. It’s the way it’s used. Overused. Thrown around. Thrown in when one is coming up dry. This word works as a shield for many folks in our industry – “Hey, what I do has value to you. Here’s an acronym we can use when I am trying to convince you of this, and the important-sounding-ness of it will put both of us at ease.”