The Cyphers Agency

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Tag: defining your brand

We’re With Stupid…

Okay, well not literally, but we have been captivated and intrigued by Diesel’s recent Be Stupid campaign. You’ve just got to check out the website. There is some pretty strong stuff going on

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Defining Your Brand

Not too long ago, ‘defining your brand’ meant getting together with your marketing department or an advertising agency to decide what you wanted your brand to mean to consumers.

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