Social Media Recap – April

April showers bring… social media updates? Here is everything you need to know about what went down in April:

  1. Amidst much turmoil and user privacy drama, Facebook owned WhatsApp co-founder has left the company. This month, Facebook has worked to update privacy policies for all users, including kids! The kids’ messenger app has introduced a “sleep” mode, allowing parents to have more control over when their children are using the app.  
  2. Twitter recently partnered with NBC, Viacom, Disney and more to produce 30+ new shows specifically for Twitter. The content will range from live broadcasts to pre-recorded shows. Will Twitter TV be next to rival YouTube TV?
  3. Snapchat has redesigned and relaunched their Spectacles. The updated version of the glasses have better image quality, take pictures and video, and are water resistant. Snapchat also ditched the vending machines, and are distributing the glasses in a more traditional way.   
  4. In the wake of Facebook’s privacy woes, YouTube has taken extra precaution in protecting their youngest users. Parents now have more options when it comes to what their children are viewing thanks to updated parental controls. From restricting channels that are not parent approved to improved search control, YouTube wants to keep parents and children happy.
  5. Instagram has added yet another filter to the camera in its stories feature. The ‘Focus’ camera is similar to the iPhone’s portrait mode. It blurs out the background and sharpens faces to create a crisp snapshot of the subject.

Although the privacy drama generated a few bumps along the road this month, social media platforms are still full steam ahead. In the world of tweets and likes and follows, it’s hard to keep up. Check back next month to get the scoop on what has changed! To learn more about our thoughts on all things social media and digital marketing, check out our blog.

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