As we close 2012 and look ahead to a bright and exciting 2013, many people will pause to reflect on the past year and set new resolutions, both personal and professional, for the coming year. This is an excellent time to sit down and review your social media performance from the past year so you can set new goals and objectives.
If you haven’t been active on social media platforms, think of the New Year as an opportunity to jumpstart your presence. If you’re already on social networks, now is the time to revamp your social media marketing plan. Here are some ideas for possible resolutions you might want to think about as you set new goals and objectives for your social media efforts.
Update your profiles.
- Do they reflect the current information and status of your business or organization?
- Refresh the content and language to make them accurate but also exciting and inviting to read.
- Ensure your brand elements, photos and images are in keeping with current branding.
Who do you follow?
- Review who you like and follow on your social media platforms.
- Are they publishing relevant and useful content that is of interest to you?
- Ensure you are connected to other individuals and organizations who are active in social media and prove to be a resource for you.
Set a goal.
- Do you want to update Facebook more and Tweet less or vice versa?
- Perhaps you found that you need to blog more frequently.
- Find the balance between not enough content and too much and hold yourself to that standard of frequency in the new year.
Learn a new social media platform.
- Explore platforms that may be beneficial and useful to you and your organization.
- Feeling comfortable with Facebook but not LinkedIn?
- Take the time to learn a new platform and how you can utilize it.
Take a hard look at your ROI.
- Analyze what tactics are underperforming and consider making a change or removing them all together.
- Determine what went wrong and make changes to correct it.
- Ensure you use social media as effectively as possible.
Each year is a chance for all of us to wipe our slate clean and start new. Take this opportunity to determine what New Year’s resolutions you should make to ensure 2013 is your best year ever!