Well that’s one way

Want to increase web traffic through social networking sites? You just experienced one way – a Facebook ad.

(didn’t get here by clicking a facebook ad? Click here for explanation)

These ads are great because they are:

– Easy to create

– Relatively cheap

– Targeted by geography, demographics, and keywords in Facebook profile. (To reach YOU, we targeted our ad to people with words like “social media, social networking, word of mouth, word of mouth marketing, advertising, web traffic,” and a few other phrases.)

But Facebook ads aren’t just a quick fix. You should have compelling ad copy, a pertinent picture, and a site that actually delivers on your promise. More importantly, it should be part of your overall marketing strategy, and not just something you decided to do late on a Tuesday night.

Part of our marketing strategy is to give our audience tips on how to use social networking to their own benefit. Why give it away for free? Because we want to prove we are the experts, we want you to come back to our site, and we want to give you a reason to listen to our communication. Because sometimes we blatantly promote ourselves, and if it was the only communication we had with our audience, nobody would ever come back, because who wants to hear that?

Speaking of communication, what do you think of this blog post? Did you learn anything? Tell us what YOU want to learn more about and we will do our best to help you out!

17 responses to “Well that’s one way”

  1. Michael says:

    I totally agree with this method and I appreciate you sharing this. 🙂

  2. Michael says:

    I totally agree with this method and I appreciate you sharing this. 🙂

  3. Cathleena Beams says:

    I would like to learn about more ways to monetize a website. Tips and techniques that are 100% free and do not contain any trial offers or hidden costs.

  4. DALLASANDY says:

    This is all great info and thanks for posting. Is there a way to track FB traffic similar to Google Analytics? This would be ideal for my company and our clients.

    • andrewks says:

      DallasAndy –

      You can track FB clicks/impressions on your ads through their ad manager. Furthermore you can track the traffic that is sent from Facebook (and what they do once they get to your website) through Google Analytics for your site.

      I hope this helps. Let us know if you have any other questions.

      Andrew

  5. Andrew Krebs-Smith says:

    No Problem Michael! Thanks for the comment.

  6. Andrew Krebs-Smith says:

    No Problem Michael! Thanks for the comment.

  7. Anonymous says:

    This is all great info and thanks for posting. Is there a way to track FB traffic similar to Google Analytics? This would be ideal for my company and our clients.

    http://www.WSIsearch.com

    • Anonymous says:

      DallasAndy –

      You can track FB clicks/impressions on your ads through their ad manager. Furthermore you can track the traffic that is sent from Facebook (and what they do once they get to your website) through Google Analytics for your site.

      I hope this helps. Let us know if you have any other questions.

      Andrew

  8. Anonymous says:

    Great article. Thanks for sharing. Feel free to share, or I can link or promote you on my sites as well. Happy Holidas, keep up the great work!

  9. writingonlife says:

    Great article. Thanks for sharing. Feel free to share, or I can link or promote you on my sites as well. Happy Holidas, keep up the great work!

  10. Anonymous says:

    Keep us posted on how your ad performs… and how you are measuring results. And thanks for the link, Robin at Social Media Today.

  11. Monique Hodgkinson says:

    Facebook can be a great tool for driving traffic to your site. Don't forget, traffic doesn't necessarily equate to sales.

    While the demographic on Facebook is changing, there is still a very high percentage of users that do not have real buying power. Facebook advertising may not make sense for all types of businesses.

    • andrewks says:

      Monique – I totally agree. That's why we would never just suggest a Facebook ad to a client without also considering the other elements (website, sales incentives, traditional media) that play into marketing strategy. Thanks for the comment!

  12. Monique Hodgkinson says:

    Facebook can be a great tool for driving traffic to your site. Don’t forget, traffic doesn’t necessarily equate to sales.

    While the demographic on Facebook is changing, there is still a very high percentage of users that do not have real buying power. Facebook advertising may not make sense for all types of businesses.

    • Anonymous says:

      Monique – I totally agree. That’s why we would never just suggest a Facebook ad to a client without also considering the other elements (website, sales incentives, traditional media) that play into marketing strategy. Thanks for the comment!

  13. Lee Green says:

    Facebook ads can attract clicks, but clicks don’t always convert. I agree wholeheartedly that this form of advertising should be a part of your overall strategy. Thanks for allowing us to discuss it.