A new poll conducted by CyberSentinel, reveals current trends in Internet use by teenagers. On average, they spend 31 hours per week online, almost 4 hours using social networks alone. With this volume of Internet use, and much higher volumes predicted for the near future, you’d be right to assume WOM will have a HUGE impact on how advertisers reach their targets.
Here’s how they are spending their time online:
* Downloading music 1 hour 40 minutes
* YouTube 2 hours 2 minutes
* MSN 3 hours 29 minutes
* Chatrooms 2 hours 5 minutes
* Virtual World sites 1 hour 55 minutes
* Homework/research 3 hours 10 minutes
* Shopping 1 hour 49 minutes
* Auction sites 1 hour 28 minutes
* Cosmetic surgery 1 hour 8 minutes
* Soft porn 1 hour 40 minutes
* Dieting/weight loss 1 hour 35 minutes
* Family planning/pregnancy 1 hour 32 minutes
* NHS Direct/Health 1 hour 22 minutes
* Samaritans 1 hour 1 minute
* Dating 1 hour 15 minutes
* Social networking 3 hours 47 minutes
