I came across this Ted Talk during my morning Internet perusal. It reminded me of how much “social media” has brought up the discussion of how traditional marketing topics apply in the new field. Joanna Blakely thinks about this, too, especially in regards to the discussion surrounding gender and how traditional demographics may not be applicable online. And I think she’s got a point.
Don’t get me wrong – demographics are a key part to our understanding of our consumers. But online has raised questions regarding psychographics, lifestyles, tastes, and preferences. Blakely claims that attributes like those just might outweigh traditional guidelines of who our consumers are. What do you think? Watch the video (it’s only 8 minutes long!) and let us know if you agree.