tca push 'n pull home

Social Media and the End of Gender

I came across this Ted Talk during my morning Internet perusal. It reminded me of how much “social media” has brought up the discussion of how traditional marketing topics apply in the new field. Joanna Blakely thinks about this, too, especially in regards to the discussion surrounding gender and how traditional demographics may not be applicable online. And I think she’s got a point.

Don’t get me wrong – demographics are a key part to our understanding of our consumers. But online has raised questions regarding psychographics, lifestyles, tastes, and preferences. Blakely claims that attributes like those just might outweigh traditional guidelines of who our consumers are. What do you think? Watch the video (it’s only 8 minutes long!) and let us know if you agree.

share this post:

share this post:

More Posts

Instagram Reels vs. TikTok: What’s the difference? 

In what may be considered one of the most competitive social rivals to date, Instagram Reels and TikTok have taken hold of social media and …

Success on Social Media for Financial Institutions with a Low Budget 

Utilizing social media to build your financial institution’s digital presence can seem difficult, especially if your company doesn’t have a budget to accommodate all of …

Canva: Do’s and Dont’s for Social Media Marketing

Arguably one of the greatest additions to the world of social media marketing, Canva has created the chance for many to develop and implement their …

Select Topic