Problem: You’ve been struggling to increase traffic to your website. It’s okay; you’re not alone. This is an issue that a lot of brands face. Consumers are using the Internet to make buying decisions, and your website is the key to getting them to choose your services or products over other competitors.
Solution: Pinterest. Social media platforms are taking over other traffic sources power. Organic search (Google, Bing, Yahoo, etc.) is responsible for the majority of site visits. However, things have shifted and consumers are beginning to rely less on search engines. Instead, people get their news and information on social media. And Pinterest takes the power of social media one-step further by enabling users to leverage beautiful images that drive traffic directly to your site.
Need more convincing that Pinterest could really increase your site traffic? I understand. Here are some statistics that may surprise you:
- 27% of active Pinterest users follow a brand on the network.
- Since January 2015, over 30% of social media users use Pinterest.
- Pinterest is the 2nd largest driver of social media traffic after Facebook, even though Facebook was founded in 2004 and Pinterest in 2010.
- At the end of 2014, Pinterest brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined.
- 47% of U.S. online shoppers made a purchase based on recommendations from Pinterest, beating Facebook and Twitter.
- Pinterest users spend more money when they follow through on purchases via social media than users of other social networks. On average, Facebook users spend $80.22 and Pinterest users spend $179.
Those statistics should be all the motivation you need to get started with a marketing strategy for Pinterest. If you need help getting started, let us know!