When you think of Nielsen Media Research, TV viewership and ratings might be what comes to mind first. But the company recently took a look at social media usage among Americans, with some pretty interesting findings. If you have to ask why the firm is paying attention to our behaviors on social networks, just look at what they gathered. For one, we’re spending close to 75% more time on social media than watching videos and movies. And even among the social networking websites, Facebook clearly rules the roost – their third-quarter report shows that Facebook generated 83% more traffic than Twitter.
Check out the full report below – we’re loving the infographics. And tell us what you think – does anything surprise you? How might these stats change how you approach social media?