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5 Quick(ish) Tips for Better Facebook Content

Picture of Jocelyn Rimbey, Digital Marketing Manager

Jocelyn Rimbey, Digital Marketing Manager

You scream, I scream, we all scream… for Facebook.

Okay, maybe that wasn’t the best intro to this blog post. For that, I apologize. But obviously, today I am going to talk to you about Facebook content ideas and how to make your Facebook statuses (statii?) way more awesome. Since a majority of our clients are active on the ‘Book, we’re pretty familiar with what people love, hate, and share with their friends. We’re also pretty familiar with what doesn’t work. So without further ado (and even more bad jokes), here are 5 Quick(ish) Tips for Better Facebook Content.

1. Videos

Videos are more interactive than words. That seems obvious, but your audience may appreciate the break from reading every now and then, especially if it is something that interests them. Say you’re Starbucks and you’re releasing a new ad campaign. Maybe you can give a preview to your Facebook fans to see before anyone else. It’ll help solidify brand-consumer relationships and make each fan feel like they are getting something from liking the page.

2. Photos

Again, photos are more interactive than words. It also breaks up the blocks of text you might have on your page. Whether you are a food product, a luxury brand, or a service oriented organization, you can show a lot about your brand by tossing some pics up every now and again. Show your new line of shoes coming out in the fall and ask people to comment on their favorite designs. Display pictures from a recent factory tour that you sent your fan of the month on. Put up a funny comic or two to make your fans laugh. It’s all about getting people to engage with your page in new and interesting ways, and photos help you do that.

3. Direct Your Audience’s Answers

It’s sad to say, but sometimes you need to connect the dots for your audience. They might not know what you want them to do. Just because you provide a link doesn’t mean they are more likely to click. Just because you show them a picture doesn’t necessarily entice them to comment. Guide their actions by giving instructions, like this: “Click this link if you love great chicken recipes. This Thai Chicken Extravaganza is the perfect meal to end a long day.”

4. Questions / Fill in the Blank

Posting can sometimes get monotonous on pages. It’s learning X about a product on Tuesday and seeing Y about it on Thursday. Quit just giving people facts and information. Boring Facebook pages say things like, “The Ultimate Vortex Hairdryer dries your hair in under 2 nanoseconds flat.” In truth, try something like, “The Ultimate Vortex Hairdryer dries your hair in under 2 nanoseconds flat! What are you going to do with all that extra time you’ll have in the morning?” or “Fill in the blank. I love my Ultimate Vortex Hairdryer because it gives me more time to _____________.”

5. Promotions / Free Sh*!

Seriously, people love free stuff. Like, LOVE it. Even OBSESS over it. Better yet, they love it so much, they’d hunt you down and find you if they don’t get their free stuff in a timely manner. This free stuff can be anything from coupon codes to samples to discounts, and more. But keep in mind that incentives don’t work in every scenario. After all, people aren’t going to go insane for a $2 coupon off a book-on-cassette-tape about Mary Todd Lincoln.

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