As videos dominate the social media world, YouTube continues to be one of the top platforms for people to digest video content. In 2022, the number of YouTube viewers in the US is expected to hit 210 million and 2.6 billion people worldwide.
With that said, by now most people have experienced that moment of going to play a video on YouTube only to be greeted with an ad. These in-stream advertisements, which are also known as video pre-roll ads, can be seen as a nuisance to the viewer, but they are an effective and efficient way for businesses to promote their goods and services to that vast audience. Pre-roll ads are less invasive when compared to mid and post-roll ads, therefore making pre-roll ads more apt to be viewed rather than skipped and/or ignored.
There are three main types of pre-roll ads to choose from when developing an advertising strategy for YouTube
These video ads can be skipped after 5 seconds. They operate on a pay-per-view model which means you pay when the viewer watched the entire ad or when they reach 30 seconds. These ads can also be up to 2 minutes long.
These video ads are 15 to 20 seconds long. Non-skippable ads are also on a pay-per-view model and are usually used by national advertisers based on the need for a higher budget.
At 6 seconds in length and non-skippable, bumper ads are on a pay-per-1000-views model.
Since video content isn’t going away anytime soon, taking advantage of the sustained popularity of YouTube makes sense when putting together a marketing campaign. No matter the budget, video pre-rolls are a great way for a company, a business and a brand to tell its story and connect to the viewer. YouTube is the perfect platform to let its mission be heard by millions of people.
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