Trying to build a brand on social media is an ongoing task, and sometimes it can feel as if your usual methods of staying engaged are lacking. If you’re looking for a new way to connect with users and boost your brand on Instagram, consider doing a giveaway. A study found that Instagram giveaways can actually help grow your followers by 70% in three months. Not only are they fun and enticing for users, but giveaways can be customized however you like in order to be the most successful for your brand. Let’s look at some different types of giveaways and how they can boost your business:
- Like & share
If you’re looking for an easy and simple giveaway, then the ‘like & share’ is for you. This type of giveaway is straightforward – have users like the post that is promoting the giveaway, then have them share it – that’s it! Not only is this type of giveaway simple to conduct, it gives your brand maximum exposure as the shares will circulate your brand to potentially new followers.
- Caption Contest
Having users come up with a caption for a photo that coincides with a giveaway is a great way to build engagement around your brand and between followers. Simply post a photo, tell user to think of a caption, and have them post it in the comments to be entered to win. This type of giveaway lets users have a say and build a community under your brand all while bringing out creativity.
Similar to the ‘like & share’ method, a ‘tagging’ giveaway is meant to bring as much exposure and engagement to your page as possible. These giveaways entice current followers to tag people in the comments, which will act as their entry into the contest. This not only increases engagement from your current following, it expands your brand’s reach as new users are being brought to your page, with the goal being to convert them to followers as well.
Hashtag giveaways are a creative way to let your brand have fun with users. Creating a brand-related hashtag and requiring users to use it on one of their personal posts automatically gives your brand exposure to new markets, hopefully generating enough usage to drive more traffic to your page. Having a specific hashtag will also make it easier to keep track of the contest entries.
A collab giveaway is where your brand partners with another brand, or even an influencer, to create a one-of-a-kind giveaway. Whether you’re promoting a new collaborative product or utilizing an influencer who relates to your brand, these giveaways can be great for gathering users who are interested in similar brands and exposing them to yours with the goal of exposure and reach to new markets.
Are you ready to take on your next brand move and host a giveaway on Instagram? People love getting things for free, the feeling of competition, and the ability to be creative, so the odds are in your favor with whatever type of giveaway you host!
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