It’s no longer a secret that Twitter is more than a fun experiment. It’s changing the landscape of communication. It’s played a part in national uprisings. It’s spread the news of an earthquake faster than the earthquake itself. It’s got the media is such a frenzy that they’re plastering recommended hashtags all over advertisements, stadiums and broadcasts. I wrote a few months ago about how Twitter is struggling with shedding it’s old quirky identity and embracing it’s growing importance. Their first commercial was a misstep. This new site they just launched is spot on.
The site is called Stories and has a series of beautifully designed stories about how Twitter was used to make a difference, big or small. The stories are fun, inspiring and show how powerful these new tools are. And did I mention they look beautiful?