Are you ready for a fun example of creative marketing? No, it’s not from a big national agency, nor is from a young, spry two person shop either. It’s from a group of baristas at my local Starbucks.
I walked in for my usual iced grande cinnamon dolce latte (because it’s only the manliest drinks for me) and noticed that the baristas had their tip jars arranged next to each other in an unusual way. As you can see from the above picture, both jars were sporting Post-it notes. One read, “Batman vs.” and the other read “Ironman”. The tip jars, which are likely to be near invisible to the every day customer, were visually and mentally catching. Putting money in either jar was a way to not only tip your barista, but a way to voice your opinion (this is my vote of course). And who doesn’t love a little superhero humor? I think this is brilliant.
But being the marketer than I am, it got my wheels turning. The baristas had taken a tip plea and created a benefit for themselves AND their customers. It heightened the Starbucks experience for the coffee purchaser and was a way to get more tips than usual for people behind the counter. Each day there was a new matchup and the previous day’s winner was posted. It just shows how a little thinking and creativity can create lasting impressions and experiences for your customers, AND benefit your company in a real way.